Last month at DSE, AOpen released OpenSign, a Web-based interactive digital marketing and signage platform for Android devices that allows retailers to install and manage a digital signage network.

OpenSign is an interactive digital marketing and signage platform built for retailers to tackle the frustrations and costs of operating and maintaining a digital signage network. It is built on Ruby on Rails (the same web application framework that powers websites such as Twitter and Yellow Pages) and runs as SaaS.

OpenSign is purpose-built for different screen sizes, such as retail shelf displays and large promotional displays. It lets store owners actively manage digital content, without design experience, from any PC connected to the web.

Being cloud based, OpenSign can be easily integrated across multiple devices and platforms, including mobile devices. It also features local redundancy, meaning that content can still be displayed even if internet connection is lost.

It’s delivered globally with Rackspace who are a premium provider of global data centers and its plug-in based API architecture allows integration with third party devices and applications including existing CMS and e-commerce systems. Being Web-based the signage can leverage any live feed, including stock feeds, weather forecasts, POS data, social media feeds, loyalty programs and more.

You may have also noticed that AOpen sports a new-look logo. AOpen says the orange color was chosen because in Chinese culture it symbolizes change, adaptability, spontaneity, energy, enthusiasm, warmth, friendliness and positivity. It’s also the color of the Mandarins given as good luck tokens at Chinese New Year as symbols of business success.

AOpen is here: http://www.aopen.com