This week Almo Professional A/V expanded its exclusive Content Creation Services to include a new option, thereby deepening the range of revenue-generating content creation choices for partners looking to add this service into their digital signage mix. Almo will give resellers and integrators the opportunity to try out the new ”Almo Content Creator” option during a series of “E4 Experience” hands-on workshops taking place on the fall E4 Tour in Houston on September 11 and New York on October 8.

“Truth is, most AV resellers and integrators selling digital signage have no problem specifying or installing hardware or software but struggle when it comes to content,” said Brian Rhatigan, director of business development for Almo Professional A/V. “We took that feedback a year ago and created a model that allows our partners to sell various content platforms as part of a complete digital signage system. At the same time, offering content creation enables our partners to stay in front of customers on a regular basis and provides the foundation for an ongoing revenue stream for years after a system is installed.”

According to Rhatigan, the new Almo Content Creator option is ideal for small businesses that don’t have a large budget but require content that’s more attractive than a standard PowerPoint. Resellers and integrators will have a firsthand opportunity to create content using this option and publish it via a network-connected BrightSign player during an E4 Experience workshop this fall.

Almo Content Creation Services include:

• Option #1: Almo Content Creator. An easy, self-serve online system that allows any user to create their own digital signage content. The online system offers two methods to create content: “Do it For Me” or “Do it Myself.” The first asks a few basic questions and automatically creates eight ads. Users simply pick one then make adjustments to fit their vision. The second method offers templates, thousands of pictures and easy-to-use tools. Logos and photos can also be uploaded to make professional videos and advertisements. Partners pay only for the content rendered and there’s no charge to experiment with the system.
• Option #2: Almo On-Demand Custom Portal. An inexpensive content management system (CMS) web application that makes it easy for anyone to make basic changes to their signs anywhere and at any time. Almo creates custom sign(s) with customer branding that live in the cloud. Users can update those sign(s) such as price changes, line items or promotions and the digital signage is updated in minutes.
• Option #3: Almo Content Creation Services. Leverages years of experience in design and deployment of digital signage projects across the globe. Almo creates custom content from a very basic menu board or directory to very complex signage built on high resolution video walls and/or touch screens, regardless of whether it’s indoors, outdoors, large or small, a single location or a national rollout.

About the E4 AV Tour
Now in its sixth year, the E4 AV Tour has traveled to cities around the country to provide product, technical and business training needs to thousands of resellers and installers while creating the ideal forum for professional networking. Named the best Training, Consulting/Business Service two years in a row, the E4 program fuels up AV professionals by offering a full day of educational sessions worth InfoComm Renewal Units as well as exclusive access to the newest high energy AV products and services. For more information about E4 Houston and E4 New York, go here.