For three years, I’ve been writing, presenting and promoting the opportunities in digital signage for the ProAV market. And, you’re listening as more than 30 percent of all the digital signage installations in 2013 were done by AV integrators – that’s up from less than 20 percent in 2011.
But, one of the most profitable parts of digital signage is the creative services part. You see, digital signage is made up three parts – the hardware (you know, the display, the media player, the wire/cable, etc), the network (that’s what makes the digital signage system connectable and manageable over the Internet) and the creative (the stuff you see on the screen). That last part is tough for AV’ers as we typically have a hard time keeping our own websites update – much less making creative looking digital signage presentation material.
In my presentations over the past few years, I’ve been recommending integrators doing digital signage get into the creative as it’s more profitable (generally 50-70 percent margins) and it’s recurring (you get that money every time they change it – and with good digital signage networks, it’ll change weekly). To do this, I have been saying that you can hire college kids who majored in graphic design as they can easily do this and it’s a heck of a lot more interesting than designing a website.
But, if you haven’t done this yet, Almo is making it even easier as tomorrow they will launch Almo Digital Signage Creative Services. And, the best part is that you can buy the service from Almo and resell it to your clients. It’s a win-win!
This morning, I got the lowdown from Almo’s VP of Marketing Melody Craigmyle via my daily podcast. She explains how it will work and where you can find more details. It’s worth listening.
For more information on Almo Pro A/V’s content creation services and to see examples, click here.