Digital signage company .advancedMethod decided to approach June’s InfoComm, held this year in Orlando, Florida, a little differently than all the rest.  Instead of flying a large Seattle-based team and booth materials across the country creating a massive carbon footprint (not to mention – saving them hundreds of thousands of dollars), .advancedMethod has decided not to attend InfoComm at all; at least not in the traditional sense – they will be virtually there, however.

Their booth in Orlando will be made from local recyclable resources.  The booth will be designed to look like a giant express box that guests can interact with (via Digital Signage) in order to learn more about the express digital signage system.  Following InfoComm, the box will be disassembled and all materials will be donated to Habitat for Humanity.

Very creative, we must say.  Although we think that cost was clearly a factor in their decision-making process, you have to admit that this is a creative InfoComm booth – and if you do DS why not do your booth via DS?!?

Finally, they tell rAVe that they will even offer guests a very special interactive kiosk/video conferencing experience that will put them directly in touch with the team back in Seattle.