AdMobilize to Showcase Artificial Intelligence, Audience and Crowd Analytics Solutions at InfoComm 2018
Following on the heels of its European market roll-out at ISE 2018, AdMobilize, the artificial intelligence and computer vision company, today announced it will showcase its artificial intelligence, audience analytics and crowd analytics solutions at InfoComm 2018 in Booth #N3536 of the Las Vegas Convention Center.
According to AdMobilize co-founder and CEO Rodolfo Saccoman, InfoComm 2018 will demonstrate just how far its analytics and measurement platforms have come over the last year in becoming the standard for the growing and expanding digital signage industry. The company will showcase its international partnerships with commercial AV and DOOH advertising companies that include Signagelive (UK), avt (Australia), Ayuda Media Systems (Canada), PersonifAI (Lithuania), Invian (Peru), MediaEdge (Japan), UBI Communications (Canada), Grupo EDM (Mexico), SmartLink Systems (USA), NanoLumens (USA), and, most recently, IAdea (USA).
According to Saccoman, the AdMobilize Crowd Analytics solution allows customers to anonymously quantify any space anywhere by utilizing customized audience measurement, report aggregation and audience triggers in distinct environments like retail, shopping malls, college campuses, airports, other transportation centers, arenas, as well as in outdoor public spaces. The solution is compatible with all major IP/security camera systems and enables clients to leverage the company’s proprietary computer vision technology to analyze any space to quantify people using a variety of disciplines. The solution’s dashboard metrics include Person Count, Real-Time Area Volume, Zone Counting (In/Out), Session Time, and Heat Mapping. Data can be viewed either in real-time or in aggregate.
Customers have the option of working with two versions of the solution. AdMobilize Crowd Edge is a hardware kit combined with a camera that runs all of the included AI software on the processing unit, providing extremely accurate real-time data capture capability within a small form factor device. The AdMobilize Crowd Cloud option enables customers to simply connect Crowd Analytics to any IP camera to acquire the same metric information. Areas and zones can be set up from the dashboard using the camera’s video stream.
The AdMobilize Audience Analytics solution can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow; amongst much more. All captured analytics are fed to a cloud-based dashboard (real-time in less than 15 milliseconds) or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.
A growing number of partnerships with third-party companies is fueling the adoption of AdMobilize solutions in North America and, increasingly, around the world. Last year alone, AdMobilize entered into a dozen partnerships with a broad range of companies from the United States, the United Kingdom, Canada, Mexico, Japan, Peru, Australia, and beyond. In fact, AdMobilize now has relationships in place with more than 125 companies that span virtually every major vertical market.
AdMobilize is here.