ADI to Unify ProAV Product Distribution Under ‘ADI Global Distribution’ Brand, Will No Longer Distribute Under ‘Herman AV’

ADIADI Global Distribution announced it will unify its ProAV products distribution offering under the ADI Global Distribution brand (aka no more Herman AV). Following the integration of its newly acquired Shoreview Distribution business, ADI will integrate its Herman ProAV business this spring. Herman Integration Services (HIS) will retain its brand and continue to serve as a value-added service available through ADI.

“We identified ProAV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position,” said Cynthia Menna, vice president and general manager, ProAV at ADI. “Unifying under one solid brand and providing a central source for our Pro AV products portfolio will make it easier for customers to leverage ADI’s scale and resources to fuel new growth.”

The integration extends the company’s full value proposition to all ProAV customers across its North American business segment. With 115 branch locations and 10 distribution centers across the region, customers will benefit from the availability of more brands, more inventory, more services and more support. Additionally, customers can browse and purchase anytime from ADI through its Digital Branch or ADI app. Whether shopping in a branch, online or through the mobile app, customers can expect the same omnichannel shopping experience.

In addition to its product offering, ADI offers support to help customers discover new opportunities and make installations more efficient. HIS helps customers expand their AV capabilities and take on more projects by subcontracting AV labor. Additional services available through ADI include Systems Design, IP Programming, Project Registration, Remote Monitoring, Cybersecurity, Training and more.