ADI has been named Enterprise Distributor of the Year by the B2B eCommerce Industry Awards, recognizing the company’s digital-first transformation and its efforts to modernize the B2B purchasing experience.

The award honors organizations that advance digital innovation, customer experience and omnichannel commerce. ADI was recognized for its multi-year strategy to deliver a faster, more intuitive and more scalable digital buying journey for more than 110,000 professionals worldwide.

Over the past year, ADI has accelerated its eCommerce modernization with the launch of a new platform built on a modern React framework. The company said the update significantly improved site speed, navigation and scalability to better support complex B2B purchasing needs. ADI also introduced AI-powered product discovery through its integration with Coveo, enabling search results that adapt to customer behavior and reduce friction during the buying process.

Additional enhancements include real-time dynamic pricing powered by PROS, a redesigned post-purchase experience through Narvar and the launch of ADI Pro Rewards, an omnichannel loyalty program aimed at increasing engagement and repeat purchases. ADI said these initiatives are supported by a feedback-driven development process that incorporates ongoing customer insights.

“Being recognized as Enterprise B2B eCommerce Distributor of the Year is a tremendous honor and reflects the dedication of our teams who are committed to transforming how our customers engage with ADI,” said Stu Tisdale, chief experience officer of ADI Global Distribution. “We set out to build a digital experience that delivers speed, intelligence and consistency across every interaction, and this award validates the impact of that work for our customers and suppliers.”

ADI said the results of its digital investments are reflected in customer engagement and revenue growth. The company reported double-digit growth in eCommerce revenue, driven by improvements in site performance and discoverability. Since last year, ADI has seen nearly a 10% increase in customers purchasing digitally, with 44% of its customer base now buying digitally and more than 70% engaging through the website or mobile app.

“It was our privilege to name ADI as Enterprise Distributor of the Year in this year’s B2B eCommerce Industry Awards, Americas region,” said Brett Sinclair, founder and director of the B2B eCommerce Association and B2B eCommerce Industry Awards. “This recognition in a competitive category reflects their exceptional achievements, including delivering modern digital experiences with a focus on site speed, search, pricing, as well as an impactful loyalty program.”

ADI Global Distribution is a wholesale distributor of security, AV and smart living products, serving customers through a combination of digital platforms and more than 200 stocking locations worldwide. The company said the award reinforces its continued investment in digital capabilities and customer experience.