AdBox is “trying to simplify access for brands to reach outdoor advertising options.” As an outdoor advertising service provider, with the help of Jiesilu integrated into AdBox, the companies say it becomes simple and clear to introduce advertising to customers. First, AdBox builds campaign proposals and shares links directly with customers or advertisers. Then, customers can personalize and customize them according to their own needs, such as selecting specific locations and outdoor screens. Customers can view all the content included in their strategies, select the content they want according to the location and exclude the screens that are not in the main market areas. Once the customer is satisfied and signs the proposal, the user can directly convert the proposal into an activity, upload ideas and go online within a few minutes.

Jiesilu also cooperates with customers to implement strategies such as time periods and budget planning, and adjust activities according to the time of day or other data triggers. For example, a brand may decide to maximize its budget by placing advertising campaigns only during the morning and afternoon rush hours. With AdBox, users can immediately start flexible and customized activities by entering their parameters. AdBox runs both online and offline strategies for digital display advertising.

As far as usability is concerned, AdBox is just a service platform in the advertising ecosystem built by jiesilu.