7thSense Renews Distribution Agreement with Chinese Partner Wincomn

Eric Lehman 7thSense Tony Chen Wincomn 1

7thSense, the multi-award-winning innovator of media serving, pixel processing and show control technologies, has renewed its exclusive distribution agreement for China with the renowned Beijing-based audiovisual (AV) solutions provider, Wincomn Technology Co. (Wincomn).

Established in 2006, Wincomn specialises in total professional AV solutions for multiple industries, as well as their own branded products. Wincomn offers full business chain services for creative planning, media production, concept design, technology and product development, engineering implementation, maintenance and service. With branches in Beijing, Shanghai, Shenzen, Hong Kong, Chengdu, Wuhan, Xi’an and Shenyang, Wincomn is a trusted provider for control rooms and conferences, culture, entertainment, and simulation projects.

7thSense technologies play a fundamental role in some of the world’s most technically complex and stunning media-based experiences and attractions. For example, the ‘‘Three Fights with Baigujing” flying dark ride at Huai’an Xiyou World in China, which opened in 2021, was powered by 7thSense media servers. Additionally, the company provided 56 media servers and 17 Medialon show control systems for Expo 2020 Dubai. The company is also a key technology partner on the highly anticipated MSG Sphere in Las Vegas.

Eric Lehman, VP Business Development at 7thSense, explains, “As the preferred distributor and integrator of 7thSense across China, Wincomn promises extensive experience in the attractions industry and assists in distributing the range of 7thSense products and technologies to customers across China. Working on theme parks, live shows, museums, science centres, planetariums and more, we have now been involved in hundreds of exceptional projects together since 2017.”

Tony Chen, CEO, Wincomn, adds, “7thSense media servers are widely deployed at dome theatres, flying cinemas, dark rides, projection shows, 4D/5D cinemas, and stage performances. This renewal marks the beginning of a new chapter in the next decade of our journey in the Chinese market. Our trust and in-depth cooperation will continue to provide customers with reliable and high-quality professional media playback solutions, making high-quality image presentation even more impressive, as well as safeguarding stable operation and investment returns of the project throughout its lifecycle.”

Lehman continues, “Wincomn has been a hugely significant partner to us, and we are delighted to carry on this fruitful relationship, bringing truly innovative and industry-leading solutions to China’s leading-edge attractions and themed experiences.”