TFCinfo’s 2012 Home Entertainment Projection Study proves a clear demand for 1080p. Did we need a study for this? TFCinfo’s study shows that 1080p resolution is clearly the resolution of choice for the home buyers surveyed; however, actual consumer point of sale data shows that at this point the overwhelming preference for 1080p resolution is still only beginning to be reflected in greater market-share.

1080p has gained significant market-share in flat panels, but has up until now represented only a small percentage of projector sales due to price. The higher current prices of 1080p projectors are still a factor in purchasing decisions.  The prices of 1080p projectors have begun to fall and customer interest is clearly growing.

The 2012 Home Entertainment Projection Study reveals what the more advanced home entertainment buyer wants and demands, and shows how these buyers think. The revealing results of this study allow manufacturers to see the path that the average consumer in the mass market will eventually take.

This report examines the reasons why projectors are being purchased instead of flat panels, how and where projectors are being used in the home, whether they are being purchased in addition or to replace a traditional set, important purchasing factors, preferred features and buying considerations, price sensitivities and premium analysis, the impact of an LED lightsource with extended bulb life and also includes important historical trend charts from 2008-2012 and much more.

This detailed study is now available for purchase. For more information, contact Tanya Lippke, TFCinfo director of survey market research at (207) 783-0055 or tmlippke@tfcinfo.net