Zytronic, the specialist developer and manufacturer of projected capacitive touch sensors for advanced touchscreen applications, has expanded its sales presence in South America. The company has extended its distribution agreement with manufacturer’s representative Phoenix Rep to cover the whole of Central and South America with a special focus on Brazil. Phoenix Rep plans to establish an office in South America soon, to enhance its direct links with Brazil, and other countries in the region.

Phoenix Rep, which is headquartered in Guadalajara, Mexico, represents electronic component manufacturers and provides design and technical support to domestic first and second tier OEMs. It has been successfully promoting Zytronic’s award winning PCTTM and patented multi-touch MPCT™ touchscreen products for over two years in Central America in self-service, digital signage, home appliance, gaming, medical and industrial applications.

Ian Crosby, Zytronic sales and marketing director, commented: “Phoenix has been extremely supportive of developers and system integrators working on a wide variety of projects that have benefited from Zytronic’s rugged, high performance touchscreens. We wanted to extend this offering to customers in South America and are confident that together we will enable a host of exciting new designs such as cutting edge touch tables.”