Leading developer and manufacturer of advanced projected capacitive touch screen solutions, Zytronic, has opened its first direct office in Asia. The Taiwanese Representative Office of Zytronic Displays Limited (ZDL) in Taipei has been established to build on the success of the company’s Projected Capacitive Technology (PCTTM) family. It will be managed by Chris Su who has been appointed business development manager for the China region.

Su has extensive experience of Zytronic touch screen products and applications having worked within the company’s Asian indirect sales channel for more than eight years. His role will involve extending Zytronic’s partner network and managing existing business in Mainland China, Taiwan, Hong Kong and Macau.

Ian Crosby, Zytronic sales and marketing director, said: “Chris has a longstanding relationship with Zytronic and considerable experience of our products and the markets they serve. His appointment and the creation of our first Asian office will enable us to build on the success we have already achieved through our local agents and value added resellers.”

About Zytronic

Zytronic is the developer and manufacturer of a unique range of internationally award-winning touch sensor products. These products employ an embedded sensing element and are based around projected capacitive technology (PCT™) sensing. PCT offers significant durability, environmental stability and optical enhancement benefits to system designers of touch interactive, industrial, self – service and public access equipment. During 2012, Zytronic developed new know-how to create mutual projected capacitive technology (MPCT™), which enables multi-user and multi touch sensing in ultra large form factor sizes up to 84″.