Zoom hopes to transformation of room-based conferencing with the launch of ZoomPresence. ZoomPresence is the Zoom application that runs on a Mac Mini with touchscreen functionality, and claims to offer five things:

• Easy set up — Zoom can be set up within minutes by connecting your HD camera, touchscreen and monitor(s) to a Mac mini; then load the Zoom application.
• Integrated solution — Zoom integrates with your Google or Outlook calendar so you can instantly host or schedule a meeting from your browser. With ZoomPresence, see your schedule of upcoming meetings and start your meeting with a single touch.
• Flexible meetings — Up to 100 interactive video participants and 1,000 webinar viewers can join your ZoomPresence meeting. Unlike other platforms, ZoomPresence is an all-in-one solution so participants can join from their desktops, laptops, mobile devices, telephones, traditional room systems and other ZoomPresence systems.
• Fits any room — ZoomPresence is the only solution that fits any conference room — small with one HD screen, medium with two HD screens or large with three HD screens.
• Content sharing — ZoomPresence allows you to collaborate by sharing desktop and mobile content over Wi-Fi or by direct HDMI connection. It is also the first platform that can share client-side streaming video with audio.

This will be interesting to watch — certainly there’s a movement afoot to move from codec-based VTC systems to cloud-based one’s and this one is $999. Here are all the details.