New York – June 9th, 2015 – WyreStorm, a global manufacturer and leading adopter of HDBaseT & IP technology specializing in innovative 4K/HD video distribution and control solutions, today announced the addition of A/V industry veteran Hal Truax to the team as Vice President of Sales and Marketing.
Truax comes to WyreStorm with more than 30 years in the A/V industry, with experience in manufacturing, consumer and commercial sales, as well as custom installation. He has worked for industry leaders including Peerless A/V, Current Audio, OmniMount and the Good Guys, with a wealth of experience leading sales teams, overseeing the manufacturing process, and contributing to the global growth and success of each company.
On his latest addition to the rapidly-expanding AV distribution specialist, WyreStorm CEO and Managing Director, Derek Hulbert commented, “Hal is a recognized leader in sales and marketing, coming to us with accomplishments that cover all the bases; including installer, integrator, buyer and manufacturer. He excels in channel strategies, business development and super-serving the customer. I am certain that Hal will have an integral role in dramatically increasing our penetration in the U.S.”
In his new role as WyreStorm Vice President of Sales and Marketing, Truax will be tasked with the strategic growth of the various channels in which WyreStorm has a presence, providing leadership and coordination of sales and marketing functions as part of the dedicated WyreStorm three-tier product segmentation serving Pro AV, custom install and retail business.
Central to Truax’s role will be helping to develop and implement the WyreStorm sales and marketing strategies for the entire product range across each segmented category; monitoring and analyzing all sales and marketing activities against current metrics to promote greater focus on key areas of WyreStorm business and ensure continued market growth for the manufacturer.
“This is a very exciting time to join WyreStorm. As the market continues to look for reliable and convenient solutions to manage AV signal distribution and control, WyreStorm has answered the call with the right technology for the right application,” said Truax. “WyreStorm has made a big splash in the industry with both HDBaseT and HD over IP solutions; as technology continues to evolve and offer even more options, I look forward to building on that momentum to position WyreStorm at the forefront of the market.”
For information on WyreStorm and its products, visit http://www.wyrestorm.com