Why Apple Didn’t Need to Advertise During the Super Bowl

A lot of people are giving Apple a hard time for not using the 2012 Snore Super Bowl to advertise. Samsung took a lot of silent, or not-so-silent, jabs at Apple and the iPhone with their commercials, and many Apple fans and Apple haters are thinking that not advertising wasn’t a smart move for Apple.

I disagree. A whole lot.

Why?? Because Apple didn’t have to pay for advertising. Every NFL player did it FOR them at the end of the game.

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Notice that’s PLURAL for iPhone.

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Where the Droids at? Samsung phones? No? Bueller?

Hey Apple, smart move saving 3.5 million doll hairs.

 

Molly Stillman

Molly Stillman

Molly is the Director of Marketing and New Business Development for rAVe [Publications]. You can contact her at molly@ravepubs.com.