VR Days Europe Delivers New Realities in Europe

The VR Days Europe festival, which took place in Amsterdam on 25-27 October, exceeded all expectations with record attendance and participation from speakers, attendees and exhibitors.

The three-day event explored the latest Virtual, Augmented and Mixed Reality content, technology and production techniques being used in entertainment and enterprise businesses –  including those closely aligned with AV.

Integrated Systems Events, producers of the Integrated Systems Europe, worked closely with VR Days Europe on the production of this year’s festival. ISE’s involvement in VR Days Europe is a precursor to the exhibition organiser’s commitment to develop ‘XR’ content and features at ISE 2018.

Mike Blackman, Integrated Systems Events managing director said, “VR Days Europe was a success and one that we are proud to have been involved with. We saw over 600 attendees at the one-day conference and representatives from 47 countries at the festival. Equally as positive was the 42 percent increase in exhibitors to over 100. For ISE it was great to be involved and to experience the positive energy being generated by this vibrant market sector. It is exciting to think about what we can now prepare to showcase at ISE.”

VR Days Europe featured a wide range of events in two Amsterdam locations. The DeLaMar Theatre hosted a one-day conference while the remainder of the festival took place in the Kromhouthal in the north east of the city. In total over 1,700 attendees attended a diverse range of seminars, workshops, start-up presentations, tutorials, keynotes, expert tracks, cinema showcases, an awards ceremony and numerous networking opportunities.

Benjamin de Wit, VR Days festival director commented: “I saw many people getting inspired by what they saw and heard. For me this what the festival brings uniquely to this market. It is out of this facilitated, creative environment that attendees can identify new business opportunities and learn new skills. There is so much more on the horizon, both for VR Days Europe and for ISE.”

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ISE 2018 will feature a range of exhibition and conference features dedicated to showcasing the latest in Augmented, Virtual and Mixed Reality (XR) products and solutions.

A new 500sqm XR Technology Zone has been located in the Park Foyer, at the rear of Hall 8 in the RAI Amsterdam. The centrepiece of the XR Technology Zone will be provided by Holovis. The company is a world leader in sensory experience design in the entertainment, industrial, and retail sectors. An XR Hub will also be placed at the rear of the Park Foyer and will host a range of XR workshops and presentations throughout the show.

ISE 2018 will also see the launch of the XR Summit on 6 February. This one-day, B2B strategy conference will explore the latest in Virtual, Augmented and Mixed Reality technologies and business strategies. It will be chaired by VR Days Festival Director Benjamin de Wit.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..