COPENHAGEN, Denmark and DEERFIELD, Ill., Sept. 11, 2014 — Watching television in a time of smartphones and tablets is all about the big picture. When you allow yourself to unwind and relax at home in front of your television, the visual experience should be extraordinary and the sound nothing short of immaculate.

This is why Bang & Olufsen now launches an impressive 85-inch version of the highly acclaimed BeoVision Avant 55″ – just introduced earlier this year. The majestic size of BeoVision Avant 85″ sets the perfect stage for a truly cinematic movie experience with family and friends or an enthusiastic sports night with crystal clear action and an engaging surround sound that unfolds an enthralling stadium sensation in your living room.

An extraordinary home experience
Following the successful reception of BeoVision Avant 55″, Bang & Olufsen now introduces an ambitious upgrade to the popular format, which magnifies the unique features on an impressive display size. Thus the new flagship television displays Ultra High-Definition (4K) picture and the renowned Bang & Olufsen sound in one elegantly designed and beautifully crafted television experience.

“BeoVision Avant 85″ is a true state-of-the-art product at a competitive price for a television of this size and level of innovation. At Bang & Olufsen, we are proud of introducing this grand television to a market that is demanding products offering extraordinary home experiences,” explains Tue Mantoni, the CEO of Bang & Olufsen.

Smart choreography and one-touch control
The designers at Bang & Olufsen intended to reduce the physical presence of BeoVision Avant 85″ when not in use. This is achieved by offering both a motorized stand and a wall bracket option, which will allow the 85-inch television to stand out or blend into your interior. Once you switch it on it shows off its full potential through a carefully choreographed unfolding. Touch one button on BeoRemote One, and it finds your favorite position, your favorite channel, and your favorite sound setting. When you switch it off, it folds back the speakers, and returns to its discrete resting place close up against the wall.

Cinematic sound and vision
The 85-inch version of BeoVision Avant features cutting-edge direct type LED with 2D local backlight dimming. The result is in an even more refined picture quality, bringing the true power of the cinema straight to your living room.

With eight integrated driver units and a surround sound module, BeoVision Avant 85″ provides an unrivalled sound performance. The integrated 3-channel speaker solution, consisting of a center channel and stereo, delivers robust stereo performance with optimized speech reproduction and sufficient bass to satisfy your wishes when watching even the most extreme sports or action footage with crystal sharp, dynamic precision. However, if you wish to extend the sound up to a full 7.1 surround solution this is possible – even wirelessly – as the television incorporates the Immaculate Wireless Sound Concept. The result is a fusion of clarity and power that truly embodies Bang & Olufsen’s commitment to ultimate sound.

One remote to rule them all
The professional installation of BeoVision Avant 85″ ensures that all relevant non-Bang & Olufsen equipment such as game consoles, Apple TV etc. can be handled by the Bang & Olufsen remote control, BeoRemote One. This new sleek, aluminium remote offers one-hand and one one-touch access to a wide variety of experiences through tactile feedback and personalized MyButtons operation.

BeoVision Avant 85″ is available from September 11, 2014, and will be on sale exclusively at Bang & Olufsen stores. MSRP is $22,700 USD for BeoVision Avant 85″ including BeoRemote One. Motorized floor stand retails at $2295.