Church Technology Conferences

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After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then again, a major reason your firm goes to these conferences is to connect with potential buyers, reconnect with existing clients and see for yourself what others in the audio, video and […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Selling to Churches? Learn from Amazon Prime

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Churches have needs for audio, video and lighting (AVL) technology far more often than most manufacturers or systems integrators know. From changing sermon series with new scenic stage designs every few weeks to the addition or renovation of multi-site venues to production tech upgrades, churches utilize AVL tech week in and week out. It is […]

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Barco Silex Updates Its 4K-Over-1Gb OEM Solutions With New Features

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Barco Silex is announcing new features on its Viper OEM AV-over-IP solution. The new features include PTP synchronization, support for video wall, HDMI 2.0, and fine-tuned video compression. The addition of these functionalities enables Barco Silex customers to address more use cases and applications in the professional audio/video market. The Viper OEM solution is a fully functional stand-alone hardware […]

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The Rise of Business Intelligence for AVL in Churches

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Churches deal in large inventories of complex Audio, Video and Lighting (AVL) technology across multiple venues and increasingly across multiple campuses. The advent of the church technical director in the 1970s has become a standard role in even medium-sized churches where the ubiquitous presence of AVL is the norm, not the exception. What these churches […]

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Cost Depreciation and the Amortization of Church AVL Technology

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How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Corporate Culture and The AVL Industry

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There’s a pattern of overworked teams in the audio, video and lighting industry. From the manufacturers to systems integrators, the lunch conversations at industry trade shows is almost universally the same: too many projects, not enough time, too many quotas, not enough qualified leads. Some of this is certainly due to a business-as-usual approach that […]

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The Three Times Churches Buy Audio, Video and Lighting

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There are three main reasons churches upgrade or outright add new equipment: when entering a new building program, when renovating an existing building or when expanding into new technology areas such as multi-site or online services. Given the history most churches had with learning their technology lessons on audio systems (the first systems they use), […]

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Church Online: AVL Upgrades Needed

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Church online: where local churches are hosting either live or video on demand services for attendees who are not at their physical church campuses. Yep, thanks to the technology the Audio/Video/Lighting (AVL) industry manufactures, a rapidly growing number of churches have taken their church services to the congregant, online. In my study of this growth, […]

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What CES 2015 Means for the H.O.W. Market

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Fellow geeks have united and converged upon Las Vegas, Nevada once again for the annual tech-fest that is the Consumer Electronics Show, and the future’s digital handwriting is on the proverbial wall: audio/video/lighting (A/V/L) technology is once again the dominant technology. With prognostications aside, the trends of these present-future technologies have a direct impact on […]

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How the A/V/L Industry Sees the Church Market

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“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

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