One of the marketing efforts that AV firms engage in to reach more clients is exhibiting at promotional shows: Buying a booth at the show to promote their services. When we talk about the promotional shows that dealers participate in, we’re most commonly talking about consumer shows. That includes home shows. Renovation shows. Home shows. […]
The reaction from the senior pastor — interrupted mid-sentence by the unmistakable, squealing shriek of audio feedback — was immediate. As he stood who staring up from the stage below to where I stood behind the audio console above, his backlash was swift and sharp. An audible sigh, amplified for all 2,000 seats to hear, […]
Manufacturers and distributors aren’t just responsible for growing their brands’ business and market share — they’re also responsible for maintaining their brands’ image and position in the marketplace, as well as supporting the best interests of their dealers. Products deserve to be sold for what they’re worth, and dealers who support the brand deserve to […]
How much should a church set aside for making audio, video and lighting (AVL) upgrades? As each church is unique and budgets are vastly different from church to church, the best way to answer that is to look at what drives their budget. Considering about 50 percent of a church’s annual finances are dedicated towards […]
Does the value of your product really come down to the lowest price? In an effort to sell more, dealers and systems integrators are often setting the price of their technology based on an aggregate price that they believe will help make the sale happen. Sales may happen, but the value of your brand, manufacturers […]
We’ve all read about how important it is for us as integrators to provide good thorough documentation packages for clients on our integration projects. After all, we’re creating something custom and unique for them, and they need to know how it works. I’ve seen various document packages from several integrators, and they’re getting better and […]
Professionalism isn’t about not having problems — it’s about how you deal with problems when they happen. But no matter how much planning goes into a project, and no matter how carefully you follow the plan, stuff happens, and you have to deal with it. If you have a system problem, the two equally important […]
