Over the past several years my job has evolved more and more into the IT world. This has given me an interesting opportunity to see how vendors act differently between the AV and IT areas. This hit home recently as I began to talk with value-added resellers that want to do business with my college. […]

Author and educator Stephen R. Covey, probably most well-known for his book “The 7 Habits of Highly Effective People,” often said in his presentations that: “Most People do not Listen with the intent to understand; they listen with the intent to reply.” Think about the last meeting you attended. I don’t care what the meeting […]

I will admit straight off that this post is somewhat of a rant, but I am tired of bad customers. The customer, despite claims to the contrary, is not always right. My wife does a lot of marketing work for everything from Comic Con to auto shows to demonstrating espresso machines. She is amazing at […]

November and December are typically quieter in ProAV news than other months, as you see from this issue. Everyone’s doing their budgets and planning for next year. Manufacturers should be putting as much into R&D as they are into marketing in 2007. This market could be up for grabs. IT not only wants in AV, […]