AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

There are over 1 billion reasons for audiovisual (AV) vendors to sell to over 300,000 churches in the United States alone; those reasons all have President George Washington on the front. And those billions of reasons are spent every single year by churches. This represents an opportunity of taking responsibility for church AV sales. With so […]

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

The year 2018 could turn out to be full of giant changes. The market is certainly poised for it as you have a number of technological advancements that have emerged simultaneously — each of them have a lot of potential. First, let’s review all the latest in emerging AV technology and then and I’ll tell […]

To prepare for the future trends in the house of worship market as it pertains to Audio/Video/Lighting (AVL) technology, one must glean insights from the past. There may be no better way to do that than to survey the technical staff of churches actively involved in AVL technical production, which was done earlier in 2016 […]

By aggregating trends from the past, we have a significant indicator of future trends and shifts in the House of Worship market. The word cloud graphic for this article lists the top 25 recurring words from all of the previous columns written here about the church market on rAVE, and they are an excellent look […]

According to recently surveyed members of the Rental & Staging Network (RSN) — a group of geographically-diverse rental and staging companies — these are several top production trends planners should be aware of for Spring/Summer 2014. ALL WHITE SET DESIGN:  All white everything! Being dubbed the “Apple Store” syndrome, clients are requesting all white events […]

My title of these trends has changed this year to reflect the industry morphing into something new, something connected to the digital consumer… for all screens are part of the continuity of marketing messages including the increasingly powerful pocket screen. As I reflect on last year’s predictions, (you can see here) it struck me how […]