If you’ve had the chance to browse through some Instagram posts, you’ll notice that not all pictures look exactly the same. Some photos look like they might have been altered a smidgen, as if someone has used Photoshop to edit its appearance. These photos have been edited, yes, but not with a special app. It’s all […]
By now your Instagram account should be set up, and you should be ready to start sharing photos! Remember that Instagram is a social medium to share content via the use of photos or videos. These photos can be pretty much whatever you want them to be; if this account is a personal one, then you […]
Hopefully you were able to take away a good amount of information about what Twitter is and how to use it. Later in the series, we’ll return to each of the social mediums and take an in-depth look at how to use them specifically for marketing your business. For now, let’s stick with the basics. […]
One of the trickiest parts of Twitter is crafting your message into a tweet that people want to read, favorite or retweet. That message, though, has to be 140 characters or less. It’s easier than it sounds. More often than not, a short tweet that is simple and to the point is more likely to […]
Now that you’ve created a Twitter username and personalized your account, it’s time to start building your timeline. Building Your Timeline In order to read other users’ tweets and have your own tweets read, you need to follow and gain followers. By searching for other users in the search bar, you will be able to click […]
Now that you’ve created a Twitter username, it’s time to personalize your account. How do you want users to perceive you or your business on Twitter? It all starts with the basics: name, photo and description. This is your Twitter Bio. Step 1: Make sure your personal information is correct. Next to your username should […]
Twitter continues to be a top social medium for those looking to tell a story, share an opinion or convey some type of message to others. In the online world, that can be extremely difficult, yet Twitter enables its users to foster communication very well. Twitter users vary from political figures and celebrities to students and business people, […]
Hello, readers! My name is Kayla Blevins, and I’m a senior public relations major at the UNC School of Media and Journalism. After taking Gary Kayye’s “New Media Technology and Its Impact on the Future of Advertising, Marketing & PR” and “Branding of Me” classes last year, I’ve discovered my passion for writing and developed an […]
By Frank White Social profiles are a critical part of any marketing and biz-dev activity. Author your profile in such a way as to accentuate the benefits of working with you, just like you would in the “about us” portion of your web-site. In other words, it is about the reader, your potential client, not […]
It’s just a matter of time. The house of worship market has grown up, and with it, has come the need for specialized staff, beyond the technical arts directors, to include a new team member focused on leveraging the digital communications channels that crop up daily. We are about to see a Pastor of Digital […]
By Michael Newman Michael Newman Consulting More entertaining than educational, I wanted to share my frustration with some of the buzzwords for business and internet marketing. It’s getting a little crazy and it seems people feel the need to shove them down your throat. “The marketing formula seems simple: Attract audiences, engage prospects, convert leads, […]
Last month, we talked about the idea that the big voice in marketing and product success is now the small voice, the collective voice, and largely as established by social media. I gave many readers to think that I was in favor of the voice of the masses being the loudest voice. Not necessarily. A […]
As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]
As we wind down 2014 and get geared up for the year ahead, it is a time for reflection and resolutions. For many integrators and manufacturers alike, that may mean thinking of ways to help promote and grow our businesses. One way that many businesses are generating buzz is through blogging. Some companies have hesitated […]
This month, I highlight one of the biggest innovators not in the A/V/L market: Dell. For reasons that will become abundantly clear, this company has figured out how to listen to customers, solicit feedback and incorporate customer service into a commoditized market — and still have steady revenue. It’s important to learn what Dell can […]
A digital software company that focuses on building platforms for customer service knows a thing or two about what happens when customers are unhappy with customer service. Zendesk released a study in 2013 of 1,000 customers in the U.S. to understand consumer habits and complaints, and a few of the findings are especially noteworthy for […]
In one week manufacturers, audio professionals, technology managers and reporters will make the annual trip to InfoComm. This year the annual show will take place in Las Vegas Jun. 18 to Jun. 20, at the Las Vegas Convention Center. The event will host over 10,000 products, more than 950 manufacturers and companies, and over 40,000 […]
Mount and furniture brand SANUS, which recently redesigned its website, has announced ‘SANUS Spaces,’ a new social site for dealers and installers to “inspire consumers through beautiful home media design.” Spaces will include advice from experts in the fields of interior home design, AV industry installations, technology and TV safety, and will also serve as […]
I have to be reading a book of some type constantly. Sometimes, when I don’t have a new one, I pick up an older one and revisit it. I did that this week with a book by Dan Arielly called “Predictably Irrational“. As it is subtitled, the book talks about “The Hidden Forces That Shape […]
You’re in the technology business, so it follows that you should be leveraging the latest technology as part of your business strategy. But are you? From creating a styled, personalized brand via social media or exploring user-generated stories as the new customer testimonial, your brand needs to be highly engaged in the digital landscape. This […]
There’s been a real push for brands to engage on social media. Whereas the Internet gave voice to the masses, social media has created something more: personal availability — which can even be accomplished by a brand. To ignore the unprecedented growth of this communication medium is perilous to any brand, but perhaps worse still […]
In the not-too-distant past, I knew of a systems integrator that boldly listed their “Top 10” clients on the back of their sales sheets. They were 10 churches that most pastors in the house of worship market would know. All were previous clients of this firm. The implied assertion of listing these ten churches was […]
On Thursday, June 10th24 from 12:30-2pm, rAVe Founder and UNC Journalism School professor, Gary Kayye, will be teaching his most popular seminar ever: Social Media Marketing for ProAV Dealers Do you feel like you’re missing out on social media? Or do you think it’s just a passing fad? Everyone’s been talking about it lately, and […]
rAVe [Publications] has been contracted by CEDIA to, again, provide Social Media coverage of CEDIA Expo 2010 September 22 – 26 in Atlanta, GA. Even though CEDIA Expo 2009 wasn’t our first experience covering a show with live Twitter feeds, video-based product coverage and blogs directly from the show floor, for many of you, it […]
