The Irony of Technology Obsolescence for AV Vendors

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AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

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The Real Metrics for AV Social Media Success

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There’s no doubt that social media is a part of your marketing strategy, but are you measuring more than the so-called ‘vanity metrics’ of likes and impressions? To make your brand’s social media truly successful, your brand’s social accounts must have some personality and they must ‘listen’ even more than they ‘talk.’ When your brand […]

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The AV Industry and the Power of Social Media

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Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

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The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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NetDragon, Edmodo and the Impact of This Week’s Acquisition

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By Ben Davis Futuresouce This week, Chinese online games company, NetDragon Websoft, announced its agreement to acquire US-based Edmodo, the global education network. The deal will likely present growth opportunities for NetDragon’s broader portfolio of education solutions and could have competitive ramifications for companies operating across the breadth of the education technology sector. NetDragon’s New Triple Threat In a deal […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Have You Joined the AV Industry Professionals (AVIP) LinkedIn Group?

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The industry’s only dedicated-AV LinkedIn Group needs you to join. It’s called the AV Industry Professionals and it’s free (to AV professionals and users) AND it’s ALL ABOUT AV services. And, the best part about it is that it’s a moderated discussion/posting group (that also includes a JOBS listing service) — that means it’s not filled with […]

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Inventory for Collaboration in the Rental Market

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Last month, we talked about the market’s trend toward collaborative meetings and how that will presumably affect the rental and staging company and its employees. I thought then, and I still do, that the most important aspect of this change was one of familiarizing our employees with the concepts and techniques of collaborative meetings. This […]

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VISIX Adds Social Media Feeds to Digital Signage Offerings

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Visix has added a new Social Media Subscription service to their digital signage product line. The new modules are customized, responsive and offer a variety of features managed through an online portal. Social media feeds provide clients with auto-updating content that attracts viewers and increases participation on their social networks. It also allows them to […]

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Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

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We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

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Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

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Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

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The “Founders” – AV/IT’s Next Generation

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As we look at future prospects of the AV/IT industry, we discuss technology, markets, manufacturer, integrator and consultant perspectives and more. The Millennial generation has become entrenched in the technology space for several years now and while there has been much conjecture as to what their standing really is (in certain consternation to some of […]

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rAVe Founder Gary Kayye to Present on Social Marketing at ISE 2016

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The InfoComm FlashTrack entitled Social Media Marketing for AV Pros, takes place on Wednesday, 10 Feb 2016 at 15:00-15:20 on Stand 12-N100 at Integrated Systems Europe 2016 – Europe’s largest tradeshow for the professional AV and electronic systems industry. Co-taught by rAVe founder Gary Kayye and Social Media Expert Kayla Blevins, the session is designed to help AV integrators and manufacturers, in […]

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It’s Social Marketing: You Need Snapchat

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If your company is not using Snapchat yet, it needs to start doing so NOW. Snapchat is yet another social media tool that you can use to effectively (and easily) market your product, company and/or brand. What is Snapchat? Beginning as a classroom creation at Stanford University, the application developed by Evan Spiegel and Bobby Murphy officially launched […]

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It’s Social Marketing: Choosing Your Objective

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Every advertisement has a call to action, or objective so to speak. Facebook helps its user create the right advertisement by guiding them step-by-step through building an effective advertising campaign, including indicating what the objective, or call to action, is. Below is a screenshot of the different options for what type of advertising campaign in which […]

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It’s Social Marketing: Facebook Advertisements

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Advertisements are everywhere. Flyers. Billboards. Mail. Email. Television. Broadcast. Radio. Brands and companies alike are trying to get the attention of their consumers in any way possible, and with the growth of social media, they’re finding yet another way to do this: social marketing. Facebook advertising is a great example of this. As mentioned in previous posts, it’s […]

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It’s Social Marketing: Facebook to Consumer

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Facebook is all about making connections — between friends, family, businesses, etc. Any business will include making a connection with its target audience as a priority in its marketing efforts. Whether it be through direct marketing, newspaper advertising, phone calls or even word-of-mouth, that connection is key to getting a message across. So back to […]

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It’s Social Marketing: Facebook

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Founded in 2004 by Harvard drop-out Mark Zuckerberg, Facebook continues to remain a relevant social media powerhouse. Its mission is “...to give people the power to share and make the world more open and connected.” The statistics for Facebook are incredible. 968 million daily active users on average for June 2015 844 million mobile daily active […]

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