Selling Maintenance Services

One of the joys of the AV business is that as networked-capability increases the performance potential of integrated AV, it also increases the complexity, which means increasing the potential for service issues. “Keep it simple,” is a great mantra to live by, but it only goes so far. However, network-connectivity cuts both ways and while […]

Selling Maintenance Services

Solve Three Problems to Increase Sales in Churches

“Can you come and fix our church AV?” This singular question is rife with implications for the audio, video and lighting (AVL) industry and one that needs to be addressed by manufacturers, systems integrators and rep firms serving the $1 billion (annual) church AVL market so that the pain experienced by all involved is properly […]

Solve Three Problems to Increase Sales in Churches

Warranties Redux?

In order to differentiate themselves from the big box stores on the one side and the trunk-slammers on the other AV pros set themselves up as systems specialists. They present themselves to clients as consultants who will deliver a complete solution. People who just want to watch TV can go to a big box store […]

Warranties Redux?