Hiring Sales for Church Market AV

Hiring Sales for Church Market AV

I’ll never forget standing behind the best salesperson in the online sales department as he watched the timer tick down from three minutes on his monitor …

Christmas Church Tech in the Summer

Christmas Church Tech in the Summer

The dog days of summer are upon us and much of the commercial and education vertical markets have slowed to a crawl, but the house of worship market is heating …

What Are You Giving Away to Churches?

What Are You Giving Away to Churches?

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device …

Churches — The Art of the Sale

Churches — The Art of the Sale

Almost all manufacturers and systems integrators have had at least some experience selling to churches, though those who have mastered the art of the sale to …

Throwing Good Money at Bad Advertising

Throwing Good Money at Bad Advertising

The writer inside of me knows that people want helpful insight and good advice. It also knows that ticking off potential advertisers for rAVe isn’t a …

The Age of the Me-Too Products

The Age of the Me-Too Products

The perfect product has not yet been built, but that doesn’t stop today’s audio, video and lighting manufacturer’s engineers from trying to build it. If …

Sowing & Reaping

Sowing & Reaping

“We don’t have enough sales in the church market,” laments an audio/video/lighting (AVL) integration firm owner. “We need to find a way to do more of …

Product Value and The Lowest Price?

Product Value and The Lowest Price?

Does the value of your product really come down to the lowest price? In an effort to sell more, dealers and systems integrators are often setting the price of …

The Matrix of Church AVL Systems

The Matrix of Church AVL Systems

There are many A/V/L systems in place at churches of every size, location and style. Many are there because they were the lowest bid price point; others are …