It’s been a good year for retail AV sales. Surprised? You shouldn’t be. The truth is, there were winners as well as losers this past year, and the winners won big. BrightSign received the single-largest PO in its history right in the middle of lockdown. That PO came from a retailer. Retailers whose business was […]
The pandemic has illuminated the importance of connectivity in our lives. We’ve had to adapt how our kids learn, how we socialize with friends and family, and how we work. Technology has and continues to play a key role in bringing people together while we’re physically distant. This paradigm shift holds especially true in the […]
As Black Friday is one of the most intense shopping days of the year, we decided to take a look at the some of the coolest retail digital signage installations around the world. While the displays are established for different reasons, they all serve one unified purpose — to better the customer experience. Enhancing the […]
Ready or not, here it comes! The holiday season! Every year, holiday commercials, displays and songs seem to hit us even earlier. Certainly, the holidays can evoke warm memories of family. Or, for you, it may evoke feelings of anxiety surrounding preparations and shopping. But, no matter how you feel or what you do, one […]
I met Rudolf Tale today, the head of international business for a company called Online Software, AG. They had one of the coolest digital signage products I’ve seen in a while — aimed at grocery store shelves. It’s an LCD-based display that replaces the old, traditional paper labels that usually make the item and price […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Until recently, 90 percent of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer there. It’s about buying anything, anytime, anywhere. According to a […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Consumers today are more demanding and frustrated than ever with their in-store shopping experience. And evoking a positive reaction to motivate a shopper to buy a product in a retail store is […]
By Judy Hoffman A major supermarket deployed a 100-screen digital signage ad network in 2004 as a trial run for a planned 300-store install. The goal was, like all major instoreTV, to attract advertisers and run promotions within the shopping environment and to increase sales. But the project died off with little interest from both […]
