The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Read This First: How to Get the Most from the rAVe Integrate 2017 MicroSite

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The 2017 version of Integrate has come to a close, but our coverage here will live forever — on our Integrate 2017 MicroSite!We have so much coverage — and there’s so much information on this Integrate MicroSite that it can be overwhelming. So, please take moment to read this so we can familiarize you with what’s here on […]

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Stealth Acoustics Allows for Custom Finishes of StingRay Flat Speaker Line

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Stealth StingRay speakers are available in five standard finishes including black, white, sandstone, graystone and greenstone. These standard finishes, along with the new aluminum look of Element line will fill most project needs right out of the box, but Stealth is now adding “custom” to their color options. You can customize any StingRay speaker or […]

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