Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as computers, mobile phones and other digital platforms to promote brands, products and services to potential and current customers. The process of digital marketing has many layers including targeted digital communications, content creation, branding and social media marketing. Key […]

The Sero (yes, there is a “The” in front of it) is a TV aimed at Generation Z (and the Millennials) — so says Samsung, which announced it this week. The Sero is the first consumer TV that can be used in both horizontal and vertical (portrait and landscape) orientations — it’s 43” diagonal. Aiming […]

As I continue to discuss social media and application in the industry, when talking about social media and marketing, there’s a blending of the two that eventually takes place as conventional marketing methods eventually include social media reach and engagement. However, when I say engagement, I not only mean that you are engaging, but how […]

This weekend I wrote a blog entitled Millennial Damage? and posted it on LinkedIn. Then I did something I’ve only done a handful of times concerning any one of my blogs – I deleted it. Not for fear of backlash or anything related, that I can always take although I don’t normally write to provoke, […]

We all talk about collaboration in the industry, in fact numerous manufacturers as well as integrators have put grand focus to it and that’s all well and good – collaboration is certainly an important element of every day progress in the business world. It may involve certain industry solutions, it may just focus on communication and […]

As we look at future prospects of the AV/IT industry, we discuss technology, markets, manufacturer, integrator and consultant perspectives and more. The Millennial generation has become entrenched in the technology space for several years now and while there has been much conjecture as to what their standing really is (in certain consternation to some of […]

While this could be considered last week’s news, I did say there would be a followup to the final story from my previous This Week blog. Here’s what it looks like when your startup passes a make-or-break test (12/4) The future is looking very bright now for videoconferencing company Blue Jeans Network after “Big Papi” […]