Understanding First-Order Versus Second and Third-Order Metrics

Long ago, one of my old bosses and mentors had a favorite saying: “What gets measured, gets managed.” And he was right, as far as it goes. If you’ve got a metric and a system that reports on it, you pay attention to how you’re performing against that metric, and you make adjustments based on […]

Understanding First-Order Versus Second and Third-Order Metrics

Don’t Bring Me Gadgets… Bring Me Data!

By and large, our industry has four players… we have manufacturers, we have dealers/integrators and consultants (let’s be honest though, they are really two sides of a coin) and then we have the end user.Twenty years ago, a user would come to a consultant or a dealer and say… “I need a room built out!” […]

Don’t Bring Me Gadgets… Bring Me Data!

The Real Metrics for AV Social Media Success

There’s no doubt that social media is a part of your marketing strategy, but are you measuring more than the so-called ‘vanity metrics’ of likes and impressions? To make your brand’s social media truly successful, your brand’s social accounts must have some personality and they must ‘listen’ even more than they ‘talk.’ When your brand […]

The Real Metrics for AV Social Media Success

Dashboarding Your Success

This month at CCUMC, I will be discussing how Bates College began to turn around its service operations by using data, metrics, SLAs and dashboards. This is not an earth shattering new business tool, but it is something that I think many organizations still don’t use quite enough or don’t use it in the right […]

Dashboarding Your Success

Measure Your Success

In my recent rAVe DS column, I wrote about the value of developing a strategy for digital signage and from that strategy developing metrics to measure whether you have achieved your goals. As we prepare for another academic year to begin, I am thinking about how we measure the success of technologies in our classrooms […]

Measure Your Success

Does Your Digital Signage Have a Purpose?

I have written before about how my kids are often embarrassed of me in public because I stop and stare at technology, or, even worse, ask questions and take pictures. So was the case recently on a trip when we stopped in the Big Apple. At the register there are now digital touch screens, with […]

Does Your Digital Signage Have a Purpose?

Metrics Count

Last month, I wrote about the need to define a strategy for your digital signage applications. As the integrator, this is as important for you as it is for the business to whom you are selling. If you sell a product and a few months later the company is wondering why they bought that product, […]

Metrics Count

Justify the Expense: Churches Need Metrics

The old sales trick of providing a list of desired features and benefits to overcome purchase barriers may still work with some church leaders, but the Internet has taught consumers a thing or two about what is offered and what they really want. To justify the expense, churches need metrics from real data. Rethinking Repairs Technology […]

Justify the Expense: Churches Need Metrics