The Failure of AV Marketing

The Failure of AV Marketing

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, …

Asking the Right Questions

Asking the Right Questions

I’m an extrovert. Most people assume this means I love to talk all the time, I’m energized by social situations, I like to solve problems by discussing …

Top House of Worship Ads of 2017

Top House of Worship Ads of 2017

You’d think that here at the end of 2017, the AV industry would learn to not waste marketing co-op and advertising dollars. But, no. In this industry, …

The Truth and Nothing But the Truth?

The Truth and Nothing But the Truth?

The title of this column is a phrase that is the basis of a legal oath that has been part of English Law since at least medieval times and has essentially …

Marketing AV

Marketing AV

Just about every week I do a Selling AV podcast, (shameless plug) but I thought I’d turn my attention to Marketing AV for a moment. It’s no secret …

What Are You Giving Away to Churches?

What Are You Giving Away to Churches?

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device …

Trade Show Fails!

Trade Show Fails!

By Sam Malik I have attended trade shows for nearly 25 years and I have seen it all. CES, COMDEX, CEDIA, DSE, ISE, NAB, InfoComm, etc. Trade Shows are not …

Become Multidisciplinary or Else

Become Multidisciplinary or Else

It’s time to fire up the legendary waaaay-back machine once again to go to the year 1982. Why? Because it was in that year that the National Sound …

It’s 2017 and Video Content Is Missing

It’s 2017 and Video Content Is Missing

Video sharing and advertising are ironically lacking from the audio, video and lighting (AVL) industry while the growth of this format and medium continues to …

Agile Marketing for the AVL Industry

Agile Marketing for the AVL Industry

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software …

Dealer Locators: What Are They Good For?

Dealer Locators: What Are They Good For?

I think we can all agree that, in principle, it’s a great idea for vendors and manufacturers to maintain a “FIND A DEALER” database on their website. …

Repackaging InfoComm

Repackaging InfoComm

Well another InfoComm has come and gone, and another Las Vegas record was set this year with over 38,000 attendees at the 2016 show. By attendance alone, …

Predator-Prey and Why Immersive Works

Predator-Prey and Why Immersive Works

If you look at the world of AV today, one thing is clear.  People are going big.  Whether it’s direct view LED, a large video wall, new Sony LED …

Be Your Local Smart Home Expert

Be Your Local Smart Home Expert

Shop local, eat local, holiday local — it’s an ethos that lots of your customers probably try to follow. They will also have their trusted tradesman …

Page 1 of 3123