Alexa, Manage My Church AV System

Alexa, Manage My Church AV System

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming …

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help …

Solve the Pain, Then Introduce Strategy

Solve the Pain, Then Introduce Strategy

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and …

The Future of Selling Service to Churches

The Future of Selling Service to Churches

It’s all in the fine print. Most people won’t open up new gear and grab the owner’s manual and warranty information and spend the next two hours pouring …

Christmas Church Tech in the Summer

Christmas Church Tech in the Summer

The dog days of summer are upon us and much of the commercial and education vertical markets have slowed to a crawl, but the house of worship market is heating …

What Is Your Brand Known For?

What Is Your Brand Known For?

Amazing new product? Check. Great fit for a church installation? Check. The dissonance between who you say you are and who your church prospects say you are? …

It’s 2017 and Video Content Is Missing

It’s 2017 and Video Content Is Missing

Video sharing and advertising are ironically lacking from the audio, video and lighting (AVL) industry while the growth of this format and medium continues to …

Church Online: AVL Upgrades Needed

Church Online: AVL Upgrades Needed

Church online: where local churches are hosting either live or video on demand services for attendees who are not at their physical church campuses. Yep, …

Solve One Problem for Churches

Solve One Problem for Churches

To ensure your technology solution ends up in more churches, you simply must solve the one problem all churches have. And to do that, you’ll need to …

The Age of the Me-Too Products

The Age of the Me-Too Products

The perfect product has not yet been built, but that doesn’t stop today’s audio, video and lighting manufacturer’s engineers from trying to build it. If …

Church Video Venues in High Demand

Church Video Venues in High Demand

When churches realized the value of video had also intersected with high brightness and low cost, the multi-site and satellite campus model went from a handful …

Product Value and The Lowest Price?

Product Value and The Lowest Price?

Does the value of your product really come down to the lowest price? In an effort to sell more, dealers and systems integrators are often setting the price of …

The Matrix of Church AVL Systems

The Matrix of Church AVL Systems

There are many A/V/L systems in place at churches of every size, location and style. Many are there because they were the lowest bid price point; others are …

Tradeshow Season

Tradeshow Season

It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and …

If Only Your Gear Did This…

If Only Your Gear Did This…

I imagine the engineers and R&D teams working diligently for months, years even, on new products to roll out at the next big trade show. They’ve …

Social Media – Digital Word-of-Mouth

Social Media – Digital Word-of-Mouth

In the not-too-distant past, I knew of a systems integrator that boldly listed their “Top 10” clients on the back of their sales sheets. They were 10 …