Selling Soft Serve(ices)- Hurdle Two: Sales Compensation Plans

If you haven’t already been following the conversation about selling AV software and services, I encourage you to catch up on my last couple blogs where I lay out the three main issues that I believe are stalling the transition from hardware-based businesses, as well as some specifics on business models that may play a […]

Selling Soft Serve(ices)- Hurdle Two: Sales Compensation Plans

Selling Soft Serve(ices)- Hurdle One: Business Models

Earlier this week I posted The Hard Truth about Soft Serve(ices).  (Feel free to read that first if you missed it.) However, in summary, I asserted that the hurdles we face as an industry today regarding selling software, services, and IT-centric AV may be less technical and more business related. My thought is that revenue models, […]

Selling Soft Serve(ices)- Hurdle One: Business Models

Footprint

All the biggest stories of 2016 in the AV integration space had to do with acquisition.  The latest round of which relayed that Samsung bought Harman Group, AVI-SPL bought Anderson AV, and Compass Group bought Waveguide. Well the AV prognosticators are already out in force predicting the future and they see more of this consolidation […]

Footprint

How To Sell a 55″ Touchscreen for $90,000

How much is a 55″ touchscreen? If you take a look around online you’ll find everything from single and dual touch screens starting at about $2,000 and going to high end multi-touch units like those from MultiTaction at $20,000. Add a great mount, a PC or media player and installation and you might get up to […]

How To Sell a 55″ Touchscreen for $90,000

Leadership, Inspiration and Collaboration are the Keys at AVI-SPL Sales Acceleration Summit

In early January I wrote a blog A Direct Look at the AV Environment – The Focus Ahead which in one section talks about how the AV integrator is the heartbeat, the lifeblood of this industry and their models of advancement certainly serve as an example. AVI-SPL, based in Tampa, is that example of an […]

Leadership, Inspiration and Collaboration are the Keys at AVI-SPL Sales Acceleration Summit