Trick or Treat

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Picture it: October 31, 1970, just about dark. Joel Rollins is applying some last minute upgrades to his Halloween costume. Dark sweats, red cape — check. But the mask has got to go. A mangled pair of black glasses — better. Deftly, he fashions two letters out of duct tape and smooths them onto his […]

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My InfoComm14 So Far

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So I have to say that InfoComm14 has been much different so far than my past InfoComm shows. I came in on Sunday and reported to my booth to be assigned some set-up duties. I actually hung an interactive whiteboard and interactive short-throw projector in the booth with minimal injury to myself (a huge victory) […]

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Home Again After ISE 2014

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I arrived home last night after a whirlwind day of post-show meetings and goodbyes in Amsterdam. Now, with a profound case of jet-lag, I am sitting down with all my notes and recordings to put this year’s show into some perspective. First, however, let me say something about the effort in which I was fortunate […]

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The Skill Set

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Happy New Year, readers! Last month’s column left our hero (yours truly, since I’m writing this) promising to explore the skill set required for the successful rental and staging technician. It’s quite a list, starting with a firm understanding of how things work in the physical world, and this month moving on to include interpersonal […]

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2 B or not 2 B (What Makes the Next Gen Client Different)

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Last month, we talked about the idea that the next generation of client will have changing standards in quality, production values and even the very nature of work and communication. I proposed that these changes would create fundamental differences in the way they made purchase decisions, especially those involving the public communications aspect of what […]

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