AVIXA, Open Standards and the HOW Market

AVIXA, Open Standards and the HOW Market

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated …

Align to Church Growth Trends

Align to Church Growth Trends

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and …

Top House of Worship Ads of 2015

Top House of Worship Ads of 2015

Each year, I look for the most effective ads of A/V/L gear targeting the House of Worship (HOW) market. I can tell you that, once again, the vast majority …

Where and How to Reach Churches

Where and How to Reach Churches

Reaching the right church decision-maker with your technology solutions for AVL is obviously important; what’s less obvious is exactly how and where to reach …

Vision Drives Church Budgets

Vision Drives Church Budgets

“We’re a church with a limited budget. How much budget do we need for this gear?” “We have ‘this amount’ of budget, what technology do you …

Reversing Product Commoditization

Reversing Product Commoditization

Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house …

Big Churches, Big Data

Big Churches, Big Data

The upside of adding Ethernet and/or Wi-Fi to audio, video and lighting gear is both the convenience and scalability of managing technology, but the more …

If Only Your Gear Did This…

If Only Your Gear Did This…

I imagine the engineers and R&D teams working diligently for months, years even, on new products to roll out at the next big trade show. They’ve …

Self-Calculating R.O.I.

Self-Calculating R.O.I.

Early on in my career as a consultant, after years of my own experience on staff in three mega churches and then in the design/build side of the A/V/L …

The Law of Diminishing Returns

The Law of Diminishing Returns

I don’t know many guys — or gals, for that matter — who do not appreciate the artistic beauty and scientific precision of a Ferrari. They’re …

An Open Letter To The A/V/L Community

An Open Letter To The A/V/L Community

I want to start with an explanation and end with an apology. As a veteran of the A/V/L industry and the house of worship market as a former pastor, I wanted to …

Understanding Church Buyer Sentiment

Understanding Church Buyer Sentiment

It’s obvious that I love helping churches. The columns here in rAVe provide years of insight and experience in the hopes of helping manufacturers, systems …

Repair Equipment, Repair the Breach

Repair Equipment, Repair the Breach

You made the sale to a church, then you moved on to the next sale. Hey, that’s the sales cycle, right? Yes, but it’s not the customer experience cycle, …

Church Redux

Church Redux

I’ve written about growth churches and mega churches in the past because they offer a lot of sales potential for Audio/Video/Lighting manufacturers and …

Tech Redundancy

Tech Redundancy

By Anthony Coppedge Two is better than one, especially when it comes to mission-critical technology in churches. From the pastor’s mic beltpack to the …

Prioritizing A/V/L Purchases in Churches

Prioritizing A/V/L Purchases in Churches

By Anthony Coppedge Logically speaking, the prioritization of audio, video and lighting technologies in churches would be 1) audio; 2) lighting; 3) video. …

Volunteer-Proofing A/V/L Systems

Volunteer-Proofing A/V/L Systems

By Anthony Coppedge There may not be any other vertical markets that use volunteers for mission-critical technical operations as much as churches. These …