The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Onward — Towards the Future!

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I’ll open with a personal note: This marks the 200th published post on this blog! Over the past years we’ve talked about commercial AV, speculative fiction, and even enjoyed some original writing. I’d like to thank all of you for joining me on this journey, and hope to continue to share my words with you […]

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What CES 2015 Means for the H.O.W. Market

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Fellow geeks have united and converged upon Las Vegas, Nevada once again for the annual tech-fest that is the Consumer Electronics Show, and the future’s digital handwriting is on the proverbial wall: audio/video/lighting (A/V/L) technology is once again the dominant technology. With prognostications aside, the trends of these present-future technologies have a direct impact on […]

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