The Future of AV: Educate. Engage. Encourage.

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When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

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Everything is Empathy

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Think about your last horrible experience with a company. Perhaps the product didn’t work as expected or advertised. Did that company listen to you and try to make it right in a way that was mutually acceptable? Or did you get the loathsome “I’m sorry you feel that way,” which is a particularly insidious type […]

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