By Frank Kenna President and CEO, The Marlin Company Most of the stuff I read about workplace communications focuses on creating the right type of content. And rightly so — the phrase “Content is King” is a cliché these days, but clichés are very often […]
By Ashley Ropar Marketing Manager, Industry Weapon Face-to-face sales are becoming less of the norm as consumers interact with screens and mobile devices in their shopping pursuits. As a retailer, you want to dangle that universally delicious carrot to attract all consumers to your products and services. But in a real world not all consumers […]
Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]
Digital out of home messaging brings tremendous economies and agility to branding and promotional marketing. Messages can be created quickly often using graphic, animation and text elements that are used elsewhere in campaigns. And unique messages can be created to suit the target audience, display location, time of day and reflecting the context in which […]
Christie announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. rAVe founder Gary Kayye says, “Arsenal Media is one of the top digital signage […]
BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]
Digital signage has changed dramatically over the past couple of years. In order to be successful in a digital signage business, and perhaps, to keep their current business running integrators need to see these changes and act on them. There should be no surprises here, this publication, along with industry experts have been talking for […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be […]
By Lyle Bunn Strategy Architect, BUNN Co. Digital signage hangs on one single word — “benefit” and it is content, the media presented on digital signage that delivers this benefit once the technology infrastructure is in place. The quality of content and the merit of investing in this has been an ongoing frustration for network […]
By Tanya Williams Business Development Manager, Prendi As digital integrators, we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them […]
By Monica Heck Special to InfoComm International Interactivity is a human instinct. Toddlers have always explored the world using their senses but they now graduate from chewing their toys to gaming on a tablet. Society may have sought to curb those instincts in the past, but recent evolutions in technology have turned tablets and screens […]
If you have been dealing with digital signage over the past decade, you are well versed in the idea that content is king. If that is the case, then why is it so darn hard to figure out good content? These questions were circling around my mind over the past few months as I got […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. I’m going to diverge a bit from content articles so that we get the industry on the same page when it comes to business models and basic on screen best practices. Why? […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. With a bleak grey winter across the northern hemisphere, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Keeping viewers interested in the content is a primary challenge of a digital signage network. For some networks, it’s a greater challenge than others. For example, keeping a corporate communications network fresh […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Changing content based on what time of day it is and what day of the week it is can critically affect the impact of digital signage content on customers and associates. The same […]
By Jeremy Gavin Founder, Screenfeed With any media there is a value-exchange in which the viewer provides its attention to get something it wants — entertainment or information — while the media owner gets what it wants — the ability to share its message. As is most often the case, the messages are advertisements or […]
By Dave Dolejsi St. Joseph Content There is a lot to consider when placing third-party advertising onto a branded digital signage network. It is not as simple as just allocating time in the playlist to outside advertisers. Network owners need to objectively look at why they are bringing in advertisers, what they need to achieve […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Until recently, 90 percent of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer there. It’s about buying anything, anytime, anywhere. According to a […]
In my August column for rAVe DS I referenced a terrific column from Keith Kelsen. Last month I suggested you go and read his column before you read mine. I am doing the same this month: Go give it a read now if you have not yet read it. This month I want to discuss […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media/ Well is it? Your viewers might think so. Boredom — It’s the moment in time that drives us to do something better. Hopefully not better than watch your screens! Content is king […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. See the other parts here. I have often discussed the idea of making the content on a digital signage network relevant. Simply put, that means constructing content to carry a company’s messages in […]
By David Little Director of Marketing, Keywest Technology Part one pointed out that for many business owners – even those who understand the potential of digital signage – deciding to add digital signs to the communication channel raises a thorny issue: Who’s going to create the content that feeds the sign network fresh information of […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. See the other parts here. One of the strongest aspects of digital signage in connecting with viewers is its ability to present an ever-changing mix of content. That, in turn, adds a level […]
By Frank Kenna President and CEO, The Marlin Company This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little learning takes place. Conversely, if items are left up too long – a very common […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. It is, however, important to understand that there are strategic steps that need to be followed when building a new network from the ground up. The top 10 basic steps for network success […]
Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]
By David Little Director of Marketing, Keywest Technology The digital signage industry borrows its favorite cliché from the media folks, which is: “Content is king.” Maybe we should ask at this point, if content is king, who is doing the coronation? When I was a younger man, a college professor warned me against the use […]
When creating visual messages, we often concentrate our efforts on the text and select the background as an afterthought. Of course, the design should always be secondary to the content, but keep in mind that people often notice graphics before text. This is especially important in digital signage, where the viewers are some distance away […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org.Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. Turn on your favorite cable news channel, and what do you see at the bottom of the […]
