The Best Design for Digital Signage

Demo-image-0219.jpg

By Graham Gilhooley Senior Creative at 20/20 Productions When it comes to digital signage, it’s easy to get hung up on the latest innovations. But while investing in new technology is certainly important, to really get the most out of digital signage, good design is key. Digital signage lends itself to engaging and captivating displays […]

Read more

Look How Easy Content Creation on Digital Signage Networks Has Become!

ds-content-gary-1218.jpg

We’ve been covering, tracking and following the digital signage market for well over 10-years now. And, it’s gone from good, to great, to fantastic to incredible. In those 10+ years, there’s never been a negative sales year and, in most years, the digital signage market has enjoyed double-digit growth. It’s grown from a few giant […]

Read more

Using Digital Signage to Encourage Appropriate Workplace Behavior

workplace-behavior-harassment-1017.jpg

  By Phyllis Zimbler Miller Enplug The song “You’ve Got to Be Carefully Taught” from the 1949 Rodgers and Hammerstein musical SOUTH PACIFIC describes how people are taught to discriminate against those who are different. The flip side is equally true – people need to be taught what is discrimination as well as how not […]

Read more

The Three Golden Rules of Interactive Display Design

lumo-interactive-display-0317.jpg

By Meghan Athavale CEO, Lumo Interactive There are obviously all kinds of factors that influence how a display is designed, and how it works. These include things like lighting requirements, durability, intuitive user experience, target audience, localization, accessibility… the list is super long. However, there are three simple rules that I’ve discovered must be followed […]

Read more

Signagelive to Launch Content Marketplace and Suite of Developer APIs at ISE 2017

webHeader_ise17-1030x321-0117.png

Signagelive will be making a number of platform and product announcements at Integrated Systems Europe ISE 2017, including the launch of a new Content Marketplace, comprising 500 plus pre-built digital signage pieces of content (ranging from layout backgrounds, pre-built applications to Widgets). Signagelive will also be revealing a suite of developer APIs for network and […]

Read more

The Outlook for Digital Signage in 2017 Is More, More, More

bunn-2017digitalsignage-feat.png

Yogi Berra wasn’t referencing digital signage when he said, “It’s very tough to make predictions, especially about the future.” Digital signage and place-based media can apply present status, and, with a wide enough view of the lens and clarity into the depth, know what is coming in 2017. The proposition is simple. More digital signage […]

Read more

Quividi Releases New Digital Signage Analytics Package with A/B Testing

GMC_Acadia_Posterscope_EYE-1216.png

Quividi intros its new real-time analytics suite for digital signage for adding creative capabilities and deep understanding of consumer engagement (i.e., analytics) for campaigns running on DOOH screens. With the VidiStudio scenario designer, agencies and network operators now create complex face- and context-reactive content, that can run on any CMS supporting HTML5, without any coding […]

Read more

Five Reasons You Should Upgrade Your Lobby Signage

lobby-upgrade-1216.png

By Nathan Spell Synergy CT Lobby signage provides the perfect opportunity to build your brand and show your visitors what makes your company special. Traditional signage is static and too difficult or expensive to update regularly. By upgrading to digital signage, you can create a more dynamic and impactful experience for visitors while saving time, […]

Read more

VISIX Adds Social Media Feeds to Digital Signage Offerings

custom-projects-page-image-1024x505-1116.jpg

Visix has added a new Social Media Subscription service to their digital signage product line. The new modules are customized, responsive and offer a variety of features managed through an online portal. Social media feeds provide clients with auto-updating content that attracts viewers and increases participation on their social networks. It also allows them to […]

Read more

Feeding the Beast: Content Strategies for Digital Signage

MultiScreenContent-0116.jpg

By Sheldon Silverman CEO, SmartBomb Media Group With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” […]

Read more

Top 5 Ways Digital Signage Users Integrate Live Feeds

industry-weapon2-10-2015.jpg

Kelly Eisel Marketing Copywriter, Industry Weapon Breaking news, social media feeds, emergency alerts- all of these sources provide a huge contribution to viewership rates. Audiences want visually appealing, stimulating, and relevant content from your signage. Content can easily become boring and repetitive if it’s not integrated correctly. Even the most dedicated content and communications team […]

Read more

Catch Eyes With Motion Graphic Content

IndustryWeapon1-13-2015.jpg

By Kelly Eisel Marketing Copywriter, Industry Weapon This is the seventh installment of our monthly digital signage content design blog, written by our Content Creation Team, geared to help users create visually compelling content. Moving pictures have captivated audiences for over a century. Animation and video bring a special level of entertainment that appeases all […]

Read more

Spotomate: Fast, Inexpensive Video Content for Your Digital Signage

spotomate-feat-1214.jpg

Dave Haynes, founder and blogger over at Sixteen:Nine, has launched an innovative service for digital signage operators in need of high-quality video content to run on a DS network. Spotomate is a cloud-based video template creation platform. Which, is a fancy way of saying that you drag-and-drop photos and enter text onto a template in a […]

Read more

Four Key Factors to a Good Interactive Experience

reality_Interactive_12-17-2014.jpg

By Jessica Glynn Marketing, Reality Interactive Are you considering adding digital touch-points to your retail location? It’s not enough to just add an interactive experience, the experience needs to be done right. But what separates good interactive experience from not-so-good interactive experiences? Just like any other retail design project, there are four key factors to […]

Read more

Why Digital Signs Are Important

Interactive-Digital-Signage-Illustration-1114.jpg

David Little Director or Marketing, Keywest Technology Digital signage has become an important new communications medium. Here’s a look at the basics of why that’s so. We often read so much about the technology of digital signage that we can forget what this technology is all about — getting communication results that go above and […]

Read more

Shopper Conversion Through Retail Shelf Media

Lyle-Bunn-1-10-7-2014-1014.jpg

The answer to confusion is always “no.” As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion. When connecting the dots that represent the information and touch points on the ever-changing path to purchase, […]

Read more

Videotel Ships Industrial Looping DVD Player For Simple Digital Signage Installs

videotel-dvd-1014.jpg

Videotel’s new HD2600 Industrial Looping DVD Player, designed as a simple digital signage solution, is a UL-approved DVD offering seamless Auto On, Auto Play, Auto Repeat and Auto Loop without any manual interaction. Capable of continuous 24/7/365 play, the HD2600 is a commercial-grade looping DVD player designed for rugged use and displays video content on […]

Read more

Engagement – Say What ?

digitalsignage-duke-0614.png

Engagement is the coin of the realm for marketing and communication. For shopper, patron, traveler, staff or students, it is a strategic, tactical and operational imperative. The alternative is hit-and-miss or opportunistic, luck-of-the-draw marketing. Engagement means that: Targeted audiences of people with buying or decision-making authority or significant influence are noticing the message. They are […]

Read more

Are We Clear?

digital-signage-software-0613.jpg

Digital out of home messaging brings tremendous economies and agility to branding and promotional marketing. Messages can be created quickly often using graphic, animation and text elements that are used elsewhere in campaigns. And unique messages can be created to suit the target audience, display location, time of day and reflecting the context in which […]

Read more

Christie Buys Digital Signage Content Company Arsenal Media

christie-aresenal-0614.jpg

Christie announced today that it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. rAVe founder Gary Kayye says, “Arsenal Media is one of the top digital signage […]

Read more

BroadSign Partners with BlueFox

broadsign-bluefox-0514.jpg

BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]

Read more