For many years, the joke in the rental and staging industry has been that we exist as the unpaid (and uncredited) research and development arm of the manufacturers that we buy from. Often, we are the first buyers of new technologies for a number of reasons. First, because of the technological pressure to stay ahead […]

How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

Is it better to spend more on a higher priced technology than to go for the cheaper alternative? This is a question of the ages that has been exploited on both sides of the same coin by the marketing teams at manufacturers, seemingly forever. We’ve all had situations where the axiom “you get what you […]