We’ve got to stop being so reactive. Stop giving them just what they want. “If you don’t tell them it exists, they certainly won’t buy it from you!” Our clients just aren’t that creative. LED Imaging ✅ Stage ✅ LED Lighting ✅ Loud ✅ As Gen Z continues to emerge as the most creative generation […]

We had our first major return to trade shows this year in Orlando. It was a victory for AVIXA in that over 7,300 attendees and about 280 exhibitors showed up in person for the event. For those of us who couldn’t make it this year, social media brought us a lot of images from the […]

In the last month, I’ve had the opportunity to listen and learn a lot about the modern workplace and the principles behind its design. The philosophy goes well beyond the phrase “open” and really capitalizes on the idea of activity based working and creating spaces that allow for independent work, team collaboration, large team meetings, […]

With the new branding, AVIXA appears to have picked up a new motto, one which many of us have seen on the various promotional items for sale in the AVIXA store at InfoComm: “Together, we can change the way people experience the world.” Those who know me I believe in language, and believe in having […]

PR (public relations) in the AV industry, generally, sucks. Trust me. Not only do I teach to PR students at the University of North Carolina and see (and read) great PR pitches all the time from them, but the agony of reading boringly written or overly-flub-ridden press releases from MOST (not all, just most) PR […]

Creativity has nothing to do with technology. It certainly has nothing to do with the type of tools you have to offer or even how many of your tools church clients are using today. No, creativity is what enables people to use your technology. Creativity Puts No Requirements On The Pocketbook The engineers and designers […]

When it comes to content marketing — the hot new world of social media, blogging and whatnot — there are basically two steps. Create content Distribute content Within those steps, you have a dozen other things going on, to be sure. Planning, design, measurement, etc. But at its heart, you have these two steps. As […]