How Much Marketing Budget for AV Firms

How Much Marketing Budget for AV Firms

How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company …

Top House of Worship Ads of 2018

Top House of Worship Ads of 2018

Five years of highlighting the best, touching on the worst and recommending some serious advertising changes for the audiovisual industry around the House of …

Alexa, Manage My Church AV System

Alexa, Manage My Church AV System

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming …

Church Technology Conferences

Church Technology Conferences

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then …

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help …

What Are You Giving Away to Churches?

What Are You Giving Away to Churches?

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device …

What Is Your Brand Known For?

What Is Your Brand Known For?

Amazing new product? Check. Great fit for a church installation? Check. The dissonance between who you say you are and who your church prospects say you are? …

Churches, IoT and Fully Integrated AVL

Churches, IoT and Fully Integrated AVL

In sales, your best client is likely the one who buys repeatedly and recommends you consistently. For a long time, I had two of my best clients fit this …

Throwing Good Money at Bad Advertising

Throwing Good Money at Bad Advertising

The writer inside of me knows that people want helpful insight and good advice. It also knows that ticking off potential advertisers for rAVe isn’t a …

Sowing & Reaping

Sowing & Reaping

“We don’t have enough sales in the church market,” laments an audio/video/lighting (AVL) integration firm owner. “We need to find a way to do more of …

Thou Shalt Know Thy Audience

Thou Shalt Know Thy Audience

A casual perusal of the house of worship facilities and technology magazines is enlightening: the majority of advertisers push marketing pablum to reach every …

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