Align to Church Growth Trends

Align to Church Growth Trends

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and …

Solve One Problem for Churches

Solve One Problem for Churches

To ensure your technology solution ends up in more churches, you simply must solve the one problem all churches have. And to do that, you’ll need to …

Change. Cost. Control. Commitment.

Change. Cost. Control. Commitment.

Every local church should be making a difference — a notable impact — on and in their local communities. Technology is a force multiplier and can …

Sowing & Reaping

Sowing & Reaping

“We don’t have enough sales in the church market,” laments an audio/video/lighting (AVL) integration firm owner. “We need to find a way to do more of …

Asking Churches the Right Questions

Asking Churches the Right Questions

I’m not a fan of link baiting titles (“Five ways to better…three steps for…”, etc.) but I was tempted to entitle this article “The Five …

Thou Shalt Know Thy Audience

Thou Shalt Know Thy Audience

A casual perusal of the house of worship facilities and technology magazines is enlightening: the majority of advertisers push marketing pablum to reach every …

A More Connected Church

A More Connected Church

Vision drives need. Need drives technology. Technology drives budget. This simple truth is needed not only within the AVL industry, but within local churches, …

Vision Drives Church Budgets

Vision Drives Church Budgets

“We’re a church with a limited budget. How much budget do we need for this gear?” “We have ‘this amount’ of budget, what technology do you …

Pushing Technology for Churches

Pushing Technology for Churches

The debate between those who want technology turned off during church services versus those who not only want it on, but want to actively use it as part of the …

AVL Safety Needed in Churches

AVL Safety Needed in Churches

Audio. Video. Lighting. Budgets. Safety? When churches think about audio, video and lighting (AVL) technology, safety isn’t on the radar for the vast …

Church Video Venues in High Demand

Church Video Venues in High Demand

When churches realized the value of video had also intersected with high brightness and low cost, the multi-site and satellite campus model went from a handful …

If You Build It, They Will Hack It

If You Build It, They Will Hack It

There’s a great quote from an article by John Chambers, CEO of Cisco Systems, about hacking into systems: “There are two types of companies: Those who …

LED Is Almost Perfect

LED Is Almost Perfect

Perhaps no other technology is as poised to be used in more churches than LED. Seemingly the perfect balance of functionality, size, cost of operation and …

When the Brand Stands Behind You

When the Brand Stands Behind You

Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful …

Self-Calculating R.O.I.

Self-Calculating R.O.I.

Early on in my career as a consultant, after years of my own experience on staff in three mega churches and then in the design/build side of the A/V/L …

The Law of Diminishing Returns

The Law of Diminishing Returns

I don’t know many guys — or gals, for that matter — who do not appreciate the artistic beauty and scientific precision of a Ferrari. They’re …

Understanding Church Buyer Sentiment

Understanding Church Buyer Sentiment

It’s obvious that I love helping churches. The columns here in rAVe provide years of insight and experience in the hopes of helping manufacturers, systems …

Church “Plants” Booming

Church “Plants” Booming

There’s a booming segment of the house of worship market that is led by young, tech-saavy pastors looking to leverage audio, video and lighting in creative …

Repair Equipment, Repair the Breach

Repair Equipment, Repair the Breach

You made the sale to a church, then you moved on to the next sale. Hey, that’s the sales cycle, right? Yes, but it’s not the customer experience cycle, …

Turning Users Into Heroes

Turning Users Into Heroes

It’s safe to say that just about everyone researching a product or company likes a good case study. The story. The context. The technology. Oh yeah: the …

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