Alexa, Manage My Church AV System

Alexa, Manage My Church AV System

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming …

Church Technology Conferences

Church Technology Conferences

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then …

Asking the Right Questions

Asking the Right Questions

I’m an extrovert. Most people assume this means I love to talk all the time, I’m energized by social situations, I like to solve problems by discussing …

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help …

A 500 Million Dollar Mistake

A 500 Million Dollar Mistake

In the previous rAVe HOW article, we discussed the value and application of acoustical treatment(s) to almost any existing house of worship (HOW) facility. …

Hiring Sales for Church Market AV

Hiring Sales for Church Market AV

I’ll never forget standing behind the best salesperson in the online sales department as he watched the timer tick down from three minutes on his monitor …

What Is Your Brand Known For?

What Is Your Brand Known For?

Amazing new product? Check. Great fit for a church installation? Check. The dissonance between who you say you are and who your church prospects say you are? …

Agile Marketing for the AVL Industry

Agile Marketing for the AVL Industry

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software …

Top House of Worship Market Ads of 2016

Top House of Worship Market Ads of 2016

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland …

The Four Uses of 4K Video in Churches

The Four Uses of 4K Video in Churches

I made a prediction in 2014 here at rAVe that 4K video would start to become the normative in large, multi-site churches by 2020. I think I’ll still be …

Churches — The Art of the Sale

Churches — The Art of the Sale

Almost all manufacturers and systems integrators have had at least some experience selling to churches, though those who have mastered the art of the sale to …

For House of Worship, Know Thy Audience

For House of Worship, Know Thy Audience

I continue to hear from people who read about the house of worship market here on rAVe and are looking for ways to differentiate their offerings. For …

Throwing Good Money at Bad Advertising

Throwing Good Money at Bad Advertising

The writer inside of me knows that people want helpful insight and good advice. It also knows that ticking off potential advertisers for rAVe isn’t a …

Page 1 of 212