The Real Metrics for AV Social Media Success

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There’s no doubt that social media is a part of your marketing strategy, but are you measuring more than the so-called ‘vanity metrics’ of likes and impressions? To make your brand’s social media truly successful, your brand’s social accounts must have some personality and they must ‘listen’ even more than they ‘talk.’ When your brand […]

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Has Anyone Else Noticed Barco’s Rebranding?

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Barco — Belgian American Radio Corporation I am sure I can’t be the only person in AV who’s noticed the subtle re-branding of Barco. But no one seems to be talking about it. Go look at their website, for example. It’s different — more retail-like. And, then, on Friday, I found this video — it only has 800 […]

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Is Delta Displays Smart Enough to Pull it Off – Or Has It Already?

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You are likely using a Delta Displays projector — or have recently. But I’ll bet you that you didn’t even know it. How’s this possible? Well, they are one of the largest OEMs of projectors in the world. They have made projectors for Hitachi, NEC, Christie, Barco, BenQ (even though no one know this, it’s […]

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Y is for You: Google’s Alphabet and Personal Branding

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I read with interest the restructuring announcements from Google this week, as they rebrand the parent company into Alphabet, building out the letters with innovative products and business models — starting with “G” for Google, which remains a wholly-owned subsidiary. It’s a bold move for a company that doesn’t want to be conventional. This got me thinking about […]

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2014: A Banner Year

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2014 has been a banner year in the A/V/L tech world. We’ve seen more innovations — deep, significant changes that are still reverberating. It’s certainly exciting, but as much as there’s been change, some things never change, including the need for better training for the operators of all this marvelous technology. With a new year […]

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What’s Your Swoosh?

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All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company recognition. Then at a meeting the other day, one of our reps stood up and told us a story about his contact in a K-12 school who went up to […]

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When the Brand Stands Behind You

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Manufacturers love to hear these words: “Whenever I see [nsert-brand-name-here] on my equipment, I feel confident about our production.” This is a powerful endorsement from an end-user that is hot marketing copy for creating brand loyalty ads. But how often do you see the opposite happen? “Whenever we see [insert-church-tech-director-here] using our gear, we feel […]

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Top Projector Brands Named in TFCinfo’s Annual Projector Brand Perception And Preference Research

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TFCinfo today announced the completion of its “Projector Brand Customer Perception and Preference Study 2014.” This report marks the 13th year that this annual projector brand benchmarking study has been conducted. Results of TFCinfo’s new report reveal significant movement among projector competitors in the three measurable areas of brand strength: awareness, image and intent. These […]

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