In technology, we often use terms like innovation and disruption. Yet, in our industry, I have been thinking lately about the lack of true innovation over the past few years. I have to think that some of this has to do with the pandemic, after all it is hard to innovate when you are simply […]

As 2022 gets underway, one can’t help but reflect on how transformative the past two years have been. The AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it’s becoming clear that our industry is not only changing, but it’s becoming smaller (which is good, and I’ll explain why […]

Change isn’t new to the ProAV industry, but the rate of change may be the downfall for even the largest firms. After all, the innovations, inventions and the integration with AV over IT have made for a robust industry with $186 billion in revenue for 2018 and projections calling for $229 billion by 2023 (source: […]

AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

When does selling audiovisual technology shift away from the outdated features and benefits sales model and transform into something entirely different? Something so radically divergent that it actually makes sense to an AV industry in transition? 2018’s technology stack is here with the answer: when vendors leverage the social, marketing and sales technologies to go […]

When selling to churches long enough, a pattern becomes patently obvious: Some church volunteer teams are better than others, regardless of size or budget. Why is it that some church volunteer teams ‘just get it’ and/or are more effective than others? If you’ve sold to, trained or been involved with church AV volunteerism, chances are you’ve […]

People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

Well, February has come around again and I am in the process of preparing for rAVe’s annual odyssey to the ISE show in sunny Amsterdam. As with any trip of this length (especially overseas), I begin with the technology items that I need to take with me for my podcasts, my videography, and my photography, […]

This is a saying that we’ve all said and heard for most of our lives: When I grow up I want to be a scientist, cowboy, policeman, fireman, doctor, teacher, etc. The list of possibilities is endless to a young imagination. However, once you grow up, do you actually become what you wanted to be […]

Love is in the air in February and I want to tell you why I love AV. To me, each and every installation is like a puzzle – it’s fun for me to work with a team and figure out how all of the different pieces go together. I wanted to find out what others […]

At a time in an industry where commoditization is leading to thinner margins and online price wars, the discussion of Good, Fast or Cheap is sorely needed — before your organization wins the race to the bottom. Most of us know the Venn diagram below, depicting the reality of choosing any two, but never all […]