Alexa, Manage My Church AV System

Alexa, Manage My Church AV System

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming …

The Failure of AV Marketing

The Failure of AV Marketing

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, …

Church Technology Conferences

Church Technology Conferences

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then …

Laser Projection in Churches

Laser Projection in Churches

Every single time I get asked about laser projection, I think of the Austin Powers movie franchise villain, Dr. Evil, and his obsession with putting lasers on …

Asking the Right Questions

Asking the Right Questions

I’m an extrovert. Most people assume this means I love to talk all the time, I’m energized by social situations, I like to solve problems by discussing …

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership?

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help …

Solve the Pain, Then Introduce Strategy

Solve the Pain, Then Introduce Strategy

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and …

Top House of Worship Ads of 2017

Top House of Worship Ads of 2017

You’d think that here at the end of 2017, the AV industry would learn to not waste marketing co-op and advertising dollars. But, no. In this industry, …

The Future of Selling Service to Churches

The Future of Selling Service to Churches

It’s all in the fine print. Most people won’t open up new gear and grab the owner’s manual and warranty information and spend the next two hours pouring …

To the Pastors of the Future

To the Pastors of the Future

This is an open letter to the future church pastors who will have grown up with the Internet, mobile devices and real-time social media their entire lives so …

AVIXA, Open Standards and the HOW Market

AVIXA, Open Standards and the HOW Market

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated …

Heroes Amidst the Floods

Heroes Amidst the Floods

There are stories of heroism and sacrifice, bravery and suffering and the rediscovering of the word ‘neighbor’ in the wake of what may be the worst …

Hiring Sales for Church Market AV

Hiring Sales for Church Market AV

I’ll never forget standing behind the best salesperson in the online sales department as he watched the timer tick down from three minutes on his monitor …

What Are You Giving Away to Churches?

What Are You Giving Away to Churches?

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device …

What Is Your Brand Known For?

What Is Your Brand Known For?

Amazing new product? Check. Great fit for a church installation? Check. The dissonance between who you say you are and who your church prospects say you are? …

Overworked Integration Teams

Overworked Integration Teams

By Bob Romano CRO, BBH Solutions, Inc. Recently a story in rAVe AV News titled “Corporate Culture and the AVL Industry” by Anthony Coppedge caught my …

It’s 2017 and Video Content Is Missing

It’s 2017 and Video Content Is Missing

Video sharing and advertising are ironically lacking from the audio, video and lighting (AVL) industry while the growth of this format and medium continues to …

Agile Marketing for the AVL Industry

Agile Marketing for the AVL Industry

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software …

Top House of Worship Market Ads of 2016

Top House of Worship Market Ads of 2016

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland …

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