SVS just launched their new Prime Elevation Speaker line — an interesting line where there is no sideways or upside down. The speaker is spec’d to adapt to oddly shaped rooms, high ceilings and less than perfect placement locations for all the other speakers in a home theater as well. Using an angled front baffle and proprietary mounting hardware allows you to uniquely place the front, center, side or rear surround, and/or LCR speakers not exactly where they would normally go and then re-adjust the sound to make it feel like it’s coming from there.

The SVS Prime Elevation can be used in the following ways:

• Down-Firing Height Effects Speaker — Placed high on a side wall, the directly radiated sound is a vast improvement over compromised “ceiling bounce” or in-ceiling solutions
• Up or Down-Firing Front, LCR or Center Channel Speaker – Placed above or below the viewing area, directed at listener, when placement at ear level isn’t possible
• Side or Rear-Firing Surround Speaker — Placed on side wall for rear effects or a rear wall for side effects when optimal placement is not possible

The SVS Prime Elevation induces a multi-angle wall bracket (patent pending) that allows it to be mounted on the wall in any of four directions: up or down-firing, and side or rear-firing, depending on how it’s being used, to get the best performance from anywhere in the room. It also features a universal mounting option with a ¼” 20TPI brass insert that works with many other kits. Even the magnetic SVS logo on the front grille is adjustable to accommodate positioning.

Featuring a rated bandwidth of 55 Hz – 25 kHz (+/- 3dB), the SVS Prime Elevation features a sophisticated SoundMatch crossover that seamlessly blends output from the light and efficient 1” aluminum dome tweeter and 4.5” polypropylene woofer. The optimized, angled front baffle affords the speaker its signature versatility and is designed with chamfers to reduce tweeter diffraction. The cabinet features a cast composite ABS and Glass Fiber woofer basket and acoustically inert enclosure to create a balanced speaker that works great for dialogue, action movie dynamics, dance music, vocals, sound effects and all other audio experiences.

The SVS Prime Elevation comes in three finishes with a hand-painted satin baffle. Pricing for Prime Elevation is $199.99 each for Premium Black Ash, and $249.99 each for Piano Gloss Black and Piano Gloss White. Here are all the specs.