Sony Announces New 4K HDR TV KD-X720E and KD-X690E Series

Sony Electronics announced two new 4K HDR Ultra HD (3840 x 2160) TV series today, the X720E and X690E. The X720E and X690E series televisions support 4K HDR content and are equipped with 4K X-Reality PRO engine as well as Sony’s MotionFlow XR refresh rate technology.

  • Sony KD-X720E 4K HDR Ultra HD TV Series Line Models and Prices
  • Sony KD-43X720E 43” class (42.5” diag) 4K HDR Ultra HD TV, $899.99
  • Sony KD-49X720E 49” class (48.5” diag) 4K HDR Ultra HD TV, $999.99
  • Sony KD-55X720E 55” class (54.6” diag) 4K HDR Ultra HD TV, $1,099.99

Sony X690E 4K HDR Ultra HD TV Series Line Models and Prices

  • Sony KD-60X690E 60” class (60” diag) 4K HDR Ultra HD TV, $1,299.99
  • Sony KD-70X690E 70” class (69.5” diag) 4K HDR Ultra HD TV, $1,999.99

Here are all the tech specs.

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Sara Abrons

About Sara Abrons

Sara Abrons is editor-in-chief of rAVe [Publications] and a graduate of the School of Media and Journalism at the University of North Carolina at Chapel Hill. Reach her at sara@ravepubs.com or on Twitter @SaraAbrons.