Signagelive Debuts ISE Plans

Signagelive is very pleased to be exhibiting at Integrated Systems Europe (ISE) on 6-9 February 2018 at RAI Amsterdam. Signagelive will be on stand 8-G335 in Hall 8 Digital Signage.

The Signagelive team look forward to meeting our existing and prospective partners and customers  to discuss and demonstrate our latest innovations and digital signage solutions. Signagelive will also be showcasing a wide range of applications including; data driven menu boards, queue management, room booking and intelligent data driven content.

Signagelive are seeing an increase number of digital menu board projects requiring data-driven product and pricing. By utilising our Widget Development Framework we have the ability to build dynamic menu boards that connect to third party data sources such as customer EPOS. At ISE we will be showcasing Lavu as one example of a data integrated digital menu board solution.

Lavu are the leading global provider on mPOS (mobile point of sale) solutions for the food service sector. The solution is delivered using a custom iOS/iPad bundle connected to their cloud and to a range of peripherals.

Signagelive have found that in Retail markets often digital signage has been siloed from other technologies used in store such as Queue Management. Our partnership with Qmatic demonstrates how  queue management and call forward solutions can be incorporated in digital signage displays delivered using Signagelive Widgets and data integration with the Qmatic Orchestra platform.

Signagelive have delivered many internal communications projects for digital signage, and meeting room solutions are the ‘go to’ application for many AV resellers and Systems Integrators. At ISE we will demonstrate that Signagelive is suitable for meeting rooms by showcasing our enhanced Calendar Widget with Microsoft Office 365 and Google Calendar integration which now offers room booking capabilities.

In addition when in the room our integration with our new partnership Kramer Control, demonstrates how Signagelive managed devices can be incorporated into audio, lighting and enable switching AV equipment from digital signage to presentation modes.

Signagelive are working with Seenspire to provide a Social Media visualisation and moderation solution, in addition to an Infotainment offering. Both are delivered using HTML5 and are available in Signagelive’s Marketplace.

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The Seenspire Infochannel offering takes a unique approach by offering a fixed cost per display regardless of the amount of content or the content source. This allows customers to build a content  feed by Category (News, Sport, Health, Trivia etc.)  from Reuters, Associated Press etc. and select a language of their choice. If the customer wants to change the category, provider or language they can do so within the Seenspire portal at no additional cost.

Another new application that is available in the Signagelive Marketplace is IBM Cloud Video. IBM Cloud video allows you to instantly broadcast live and on-demand video content to Signagelive supported players. IBM Cloud video allows centralised management and control for both external and internal video communications, and features Watson artificial intelligence capabilities to gain insights from unstructured video content. Incorporating IBM Cloud Video within a Signagelive solution unlocks live streaming capabilities for CEO ‘Town Hall’ meetings and company wide video training.

Delivering personalised digital signage using video analytics

Digital Signage Network operators, especially those incorporating  advertising, have a need to understand who is looking at a display and for how long in order to prove the effectiveness of their digital signage content.

Anonymous Video Analytics (AVA) achieves this by using facial recognition algorithms identify the gender, age group, ethnicity and mood of viewers. Historically, this was only achievable using powerful (expensive) PCs but AdMobilize has changed the market by launching the AdBeacon Camera, that performs AVA and pushes the data to a cloud-based portal for analysis.

Signagelive works in conjunction with AdMobilize enabling customers to correlate audience data with proof of play reporting, resulting in information that details what played back when, who was watching (gender, age range, ethnicity) and what their facial expressions (mood) were. In addition, utilising the data captured from the AdBeacon Camera we can perform near real-time analysis and use the resulting data to change what is shown on a display and is available in the Signagelive Marketplace.

Signagelive is here.

Sara Abrons

About Sara Abrons

Sara Abrons is editor-in-chief of rAVe [Publications] and a graduate of the School of Media and Journalism at the University of North Carolina at Chapel Hill. Reach her at sara@ravepubs.com or on Twitter @SaraAbrons.