SDVoE to Do Side-By-Side Demos vs 1G Infrastructure

At ISE 2018 (Amsterdam, February 6-9, stand 3-B150), the SDVoE Alliance will feature a series of interactive, head-to-head demonstrations that highlight the pitfalls of trying to use a single 1G network to combine AV and IT.

“The big dream of AV/IT integration is to simplify your infrastructure to a single, flexible network, and the benefits are huge,” said Justin Kennington, president of the SDVoE Alliance. “Unfortunately, there is a lot of misinformation out there, some even put out by major manufacturers, that would lead you to believe that a 1G network is up to the task. We’ve put together three straightforward comparisons that confirm 1G infrastructure cannot support IT data users and AV-over-IP systems simultaneously. True AV/IT convergence, with zero-millisecond latency and flawless image quality, can only happen on 10G infrastructure, and only with SDVoE.”

The demonstrations will use quality of service (QoS) techniques on standard network hardware to illustrate the productivity losses that occur when one type of data must be prioritized. The demos will show that with low-cost 10G hardware, such compromises are not necessary. Finally, SDVoE-compliant hardware will be compared head-to-head against so-called “no latency” 1G products so that booth visitors can observe for themselves that “no latency” means something very different than “zero latency.”

Benefits of a single flexible 10G infrastructure for AV and IT include:

  • substantial cost saving for installation and maintenance
  • a large talent pool with the skill to maintain IT infrastructure (rather than a patchwork of specialized proprietary AV cabling)
  • reduced risk of stranded investment – as business needs change ­(more IT, less AV, or vice versa) core infrastructure is ready
  • simple expansion – bandwidth can be easily increased with no concern or decision to make about the KIND of infrastructure.
See also  Berk-Tek Joins SDVoE Alliance

All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches such as point-to-point extension and circuit-based AV matrix switching.

Here are the details.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at